Here's a checklist on how to create ultimate luxury brand

👑The economics of luxury companies is fascinating.

Here's a checklist (based on lessons learned from $Hermes International SA(HESAF)$ , $LVMH-Moet Hennessy Louis Vuitton(LVMHF)$ , and others) on how to create the ultimate luxury brand.

What's your favourite point?

For me, it has to be artifical scarcity.

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Here's the updated Global Compounders list.

I'm considering removing the companies in pink. Companies in green have been recently added. What would you add/remove?

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