WHY IS MNDY DOWN 18%?

$Monday.com Ltd.(MNDY)$

Monday’s earnings were solid -- this drop isn’t about last quarter. It’s about whether a mid-market CRM can still justify a ~40x 2025 FCF multiple when this space will get swallowed by the AI tsunami.

Only two pure-play CRMs will still matter a decade from now: one for the enterprise market -- $CRM and one for the mid-market -- $HUBS or MNDY.

AI is rewriting CRM economics -- what once required massive databases, sales ops teams, and manual pipeline management is now automated by AI copilots and embedded workflow engines. The moat is shifting from “how well you track” to “how deeply you integrate into decision-making.”

That’s where the pressure comes in: $Microsoft(MSFT)$ , $Alphabet(GOOGL)$ , and $ServiceNow(NOW)$ are embedding AI-driven CRM features into their productivity stacks at no extra cost.

The street is recalibrating. This isn’t a “bad company” moment -- it’s a re-rating of the entire CRM category. Moving from ~40x to ~30x 2025 FCF isn’t bearish -- it’s just reality in a sector where the rules are being rewritten.

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