I have added to my position in AMZN stock, capitalizing on its long-term growth potential despite near-term target adjustments. Wolfe Research recently lowered the price target to $275 but maintained an Outperform rating, signaling confidence in Amazon’s fundamentals. Meanwhile, Evercore ISI reaffirmed a Buy rating with a $335 target, highlighting the transformative potential of Amazon’s AI-powered shopping assistant, Rufus. As agentic commerce emerges, Rufus is expected to materially boost sales, positioning Amazon at the forefront of AI-driven retail innovation. This combination of near-term stability and long-term growth justifies increasing exposure.
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