I have made an additional investment in AMZN as I see compelling long-term potential despite mixed near-term analyst targets. Wolfe Research lowered its price target to $275 but maintained an Outperform rating, reflecting confidence in Amazon’s underlying fundamentals. More importantly, Evercore ISI upgraded AMZN to Buy with a $335 target, highlighting the growth prospects of its AI-powered shopping assistant, Rufus, and the emerging agentic commerce trend. While this technology is not fully ready yet, its early adoption at Amazon could significantly boost sales, positioning the company well for the next wave of e-commerce innovation.
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