I added to my Apple position following BofA Securities’ reaffirmation of a Buy rating with a $325 price target. Analysts remain bullish due to steady App Store momentum, robust capital returns, and Apple’s long-term AI leadership potential. App Store revenues reached $8.6 billion in Q1 2026, up 6.8% YoY, while total iPhone and iPad downloads grew 1.5% YoY to 8.9 billion. Although revenue growth is the slowest in nearly three years, I see this as a temporary moderation, with Apple’s ecosystem and innovation pipeline continuing to support sustainable long-term returns.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
