Frasers Hospitality Launches First Premium Rental Apartment Project, Modena by Fraser Shenzhen
On January 22, Frasers Hospitality unveiled Modena by Fraser Shenzhen, a premium rental apartment complex in Shenzhen's Luohu district featuring 325 rooms. This launch signifies the debut of the refreshed Modena by Fraser brand experience and represents the group's inaugural investment in the premium rental apartment market.
The 16-story property is housed within the 54-story Shennan 1001 building and is under the management of Frasers Hospitality. The asset, secured on a 40-year lease that runs until 2057, was acquired in a joint venture with Tishman Speyer in May 2023.
Modena by Fraser Shenzhen provides nine distinct room types, ranging from compact studios spanning 269 to 334 square feet to more spacious two-bedroom executive apartments measuring between 947 and 1,109 square feet. The apartment designs specifically target young working professionals seeking long-term accommodation solutions.
Residents can enjoy a comprehensive suite of amenities, including 24/7 Wi-Fi, round-the-clock reception, housekeeping, and dry cleaning and laundry services. On-site facilities encompass a ground-floor cafe, a third-floor gym, a fifth-floor pickleball court, and a residents' lounge on the same level.
Nestled in the core of Luohu's commercial and shopping district, the property is a short walk from Huang Bei Ling station, which provides access to Shenzhen Metro Lines 2 and 5. It is also just an eight-minute drive from MIXC Shenzhen, a major retail and dining destination. Key nearby attractions include the Shenzhen Fairy Lake Botanical Garden, the Diwang Tower Observation Deck, Luohu Art Museum, and the historic Chung Ying Street.
Frasers Hospitality notes that Shenzhen's rental housing market demonstrates robust growth potential, fueled by the city's emergence as a premier technology and financial center. This strong demand is underpinned by a highly mobile population, driven by a confluence of demographic, economic, and social factors linked to rapid urban migration.
The group states that housing affordability continues to be a significant challenge, thereby sustaining the need for high-quality rental housing options within the city.
Eu Chin Fen, CEO of Frasers Hospitality, emphasized that Shenzhen holds "strategic importance in our regional expansion strategy."
She further added, "The opening of Modena by Fraser Shenzhen marks the brand's foray into Southern China and strengthens our dedication to providing experience-driven, flexible living solutions that cater to the changing needs of today's mobile, long-stay urban community."
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