$NIO Inc.(NIO)$  ONVO does not have a product problem; it has a brand problem. Li said lead-to-order conversion is good. They do not want to turn ONVO into a cheap brand. Li explicitly said they will not aggressively enter the entry-level segment. They want to remain a premium, family-oriented, high-quality brand.

In 2027, ONVO will launch a major strategic new product to significantly expand its lineup. No model, price or exact date was disclosed yet.

The sales strategy is also changing: they will put more ONVO vehicles in Sky Stores, sharing space with Firefly. This lets ONVO reach lower-tier cities without building a dedicated network.

L90 and L80 are already changing the equation. In Q2, ONVO delivered 29,124 vehicles, and in July the brand reached 10,155 deliveries.

ONVO does not intend to be the cheap NIO. It aims to become a mass-premium family brand, with enough scale to sell in volume without destroying ASP or margins.

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