$Circle Internet Corp.(CRCL)$ Google Trends shows “Chelsea” and “Chelsea FC” as breakout related searches for people searching “what is USDC,” with growth of more than 5,000%. It doesn’t prove causation, but it’s exactly what you want to see from the Chelsea sponsorship. People encounter USDC, get curious, and search to learn what it is. That’s how brand awareness starts becoming familiarity. The Arsenal vs. Chelsea game had approximately 600,000,000 viewers, and the search numbers exploded on Google Trends as the game was on, coinciding with a news story “What is Chelsea’s new front-of-shirt sponsor USDC by Circle?”
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