$Apple(AAPL)$ HSBC is staying with a Buy on Apple into the iPhone launch event. Analyst Nicolas Cote-Colisson keeps a Buy rating and a $366 price target. The firm expects an iPhone 18 Pro and Pro Max, the iPhone Ultra, and a new Apple Watch. The iPhone Ultra would be Apple's first book-style foldable, a segment Samsung currently leads. HSBC also expects iPhone prices to go up by at least $100 because of the extra memory costs, and points out that Apple's brand commands high pricing power.
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