Will Apple makes biggest change helps the earnings next quarter
Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO
Published Thu, Sep 10 2026 9:13 AM EDT
Updated Thu, Sep 10 2026 10:45 AM EDT
KEY POINTS
In John Ternus' first launch event as CEO, Apple announced its first foldable phone and the iPhone 18 Pro.
But the biggest news for investors from Wednesday's showcase may have been the absence of a new iPhone that's not a Pro model.
Analysts have largely expected this shift in Apple's annual cadence and foresee the company releasing the standard iPhone in the spring.
In this article
In John Ternus' debut showcase as CEO, Apple unveiled a swarm of new products, including its first foldable phone called the iPhone Duo, as well as the iPhone 18 Pro and Pro Max with a larger screen.
But the biggest news for investors from Wednesday's event may be the absence of an iPhone 18 without the Pro moniker.
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