$DraftKings Inc.(DKNG)$ DraftKings has signed a deal with $Amazon.com(AMZN)$ Prime Video to become the exclusive sportsbook and online casino sponsor of the NHL on Prime.
The deal includes integrations on Wednesday Night Hockey throughout the 2026-2027 NHL season, plus select Stanley Cup playoff coverage on Prime Video.
DraftKings will have exclusive branding integrations in pregame, live-game, and intermission coverage. It will also have in-broadcast sponsorship moments tied to key game events and score clock elements that make the DraftKings brand visible throughout live play.
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