The Chengdu Motor Show partnered with Alibaba Group to allow Chinese consumers to buy cars online. Over 1,500 new releases, 130 auto brands, including BMW, Mercedes-Benz, Audi, Maserati and Porsche ?
The annual Chengdu Motor Show kicks off on Saturday with a twist this year amid the coronavirus pandemic. From Aug. 29 to Sep. 7, Chinese consumers will be able to visit the event online and even place orders for new car models on Alibaba Group’s marketplaces Tmall, Taobao and Taobao Live. The exhibition will feature over 1,500 new releases from over 130 auto brands, including BMW, Mercedes-Benz, Audi, Maserati and Porsche.
Newly registered cars in the country reached 14.14 million in the first half of 2021, up 35.8% from the same period in 2020.
Shopping for cars online has become popular in China, with more than 60 auto brands operating flagship stores on Tmall as of this month.
During Alibaba's 6.18 sales festival, consumers placed over 260,000 orders for new vehicles on Tmall, setting a record for cars sold during the online sales campaign. ✅
$Alibaba(09988)$$Alibaba(BABA)$
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