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SP2021
2022-02-27

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TikTok e-commerce's GMV will reach a maximum of about 6 billion in 2021, and its goal will double this year

TikTok电商2022年GMV目标接近120亿元，在2021年的基础上翻了接近一倍。

TikTok e-commerce's GMV will reach a maximum of about 6 billion in 2021, and its goal will double this year

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":9039363730,"tweetId":"9039363730","gmtCreate":1645926622918,"gmtModify":1676534075158,"author":{"id":3575508103712478,"idStr":"3575508103712478","authorId":3575508103712478,"authorIdStr":"3575508103712478","name":"SP2021","avatar":"https://static.tigerbbs.com/bb4b05cedc2864e9c2d8796bb319f4bb","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":14,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Good</body></html>","htmlText":"<html><head></head><body>Good</body></html>","text":"Good","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/9039363730","repostId":1105748308,"repostType":4,"repost":{"id":"1105748308","kind":"news","pubTimestamp":1645863456,"share":"https://ttm.financial/m/news/1105748308?lang=en_US&edition=fundamental","pubTime":"2022-02-26 16:17","market":"us","language":"zh","title":"TikTok e-commerce's GMV will reach a maximum of about 6 billion in 2021, and its goal will double this year","url":"https://stock-news.laohu8.com/highlight/detail?id=1105748308","media":"36氪","summary":"TikTok电商2022年GMV目标接近120亿元，在2021年的基础上翻了接近一倍。","content":"<html><head></head><body>36Kr learned from multiple sources that the maximum GMV of TikTok e-commerce in 2021 will be about 6 billion yuan, of which more than 70% of GMV will come from Indonesia, and the remaining less than 30% will come from the United Kingdom. 36 Krypton also learned that the GMV target of TikTok e-commerce in 2022 is close to 12 billion yuan, which has nearly doubled on the basis of 2021.36Kr asked ByteDance for verification of this news, but as of press time, the other party has not responded.In contrast, Douyin e-commerce, as ByteDance's domestic e-commerce business, achieved about 500 billion GMV in 2020 at the beginning of its establishment. According to 36 Krypton, the wide-caliber GMV of Douyin e-commerce in 2021 will reach nearly one trillion.After the same year of operation, the GMV of TikTok e-commerce last year was only 1% of that of Douyin e-commerce in 2020, and of this 1%, most of the GMV was contributed by the Indonesian market. The ceiling of the European and American markets represented by the UK is higher, and it is also more It is valued by TikTok officials, but has not achieved significant results.In April 2021, TikTok started with Indonesia and the United Kingdom to test the live broadcast e-commerce business, launched the live broadcast shopping small yellow car function, and ran the entire cross-border e-commerce process from marketing, sales to logistics, after-sales customer service, etc. in the above two places.A person close to TikTok e-commerce told 36Kr that at a review meeting at the end of last year, the relevant person in charge said that Indonesian GMV accounted for more than 70%. A medium-sized live broadcast room in China. Internally, it is believed that the Indonesian market performed relatively successfully last year and plans to increase resource investment.The Indonesian market can achieve remarkable results after testing the waters for one year, which is related to the scale and maturity of the local e-commerce market. According to data from research firm Momentum Works, Indonesia's e-commerce sales in 2020 were US $32.2 billion, ranking fourth in the world after China, South Korea and the United Kingdom, and it is the largest e-commerce market in Southeast Asia. And e-commerce sales only accounted for 20% of Indonesia's total retail sales that year. According to SenseTower data, TikTok has about 200 million user downloads in Indonesia, accounting for more than 40% of the entire Southeast Asia region.In addition to its large market size, Indonesia is also a country with relatively complete e-commerce infrastructure in Southeast Asia. OVO has more than 20 million monthly active users, forming the four mainstream mobile payment channels together with Dana, LinkAja and Shopee Pay. In addition to payment, Indonesia's logistics and network facilities can also meet the needs of live e-commerce.Southeast Asia is also the first market successfully entered by Chinese e-commerce companies. Ali first acquired Lazada in 2016 to lay out the Southeast Asian e-commerce market, relying on strong strategies such as free shipping and strong marketing strategies. Shopee, backed by Tencent, surpassed Lazada in 2019 to become Southeast Asia. The largest e-commerce platform, by drawing on domestic e-commerce experience, the two platforms have initially completed consumer education and cultivated the online shopping habits of Indonesian users.Compared with Indonesia, there has been no Chinese e-commerce platform in the UK before, and it has no advantages in logistics, supply chain, etc. It still takes time to cultivate local users' live shopping habits.A TikTok service provider told 36Kr that the team's current live broadcast room GMV in the UK is mainly driven by the 3C category officially subsidized by TikTok, and an iPhone can receive a subsidy of up to 20%.In addition to platform subsidies, TikTok also implements a three-month free delivery subsidy for new merchants. On the logistics side, platforms such as Amazon have achieved one-day and next-day delivery in the UK, but the above-mentioned service providers said that the logistics services used by TikTok require a delivery cycle of as little as one week to as much as ten days, and package loss and damage also occur from time to time.According to 36 Krypton, TikTok e-commerce plans to enter major mainstream markets in the next five years, reaching a scale of 100 billion US dollars. The market size in Southeast Asia is limited, and the key to achieving this goal lies in whether it can successfully open up the European and American markets. The temporary obstruction in the UK has forced TikTok to rethink its operating strategy in the European and American markets this year. Due to policy reasons, TikTok did not open the shopping yellow cart function required for live broadcast e-commerce in the United States last year. This year, TikTok plans to ensure data compliance. Open live e-commerce functions on the basis.36Kr learned that after March this year, TikTok will also open its live broadcast e-commerce business in more Southeast Asian and Western European countries around Indonesia and the United Kingdom.In response to the challenge of opening up more national markets this year, TikTok is replenishing supply chain capabilities. A person close to TikTok e-commerce told 36Kr that Kang Zeyu, the head of TikTok e-commerce, has been focusing on investigating factories and industrial belts in Jiangsu, Zhejiang, South China and other places in the past six months, trying to establish a \"selected alliance\" similar to Douyin e-commerce within TikTok. Anchor merchant selection channel.However, the goods selection logic of cross-border e-commerce is very different from that of domestic live broadcast e-commerce. A senior cross-border e-commerce practitioner believes that the current consumption of e-commerce advertisements on TikTok, especially performance advertisements, is mainly a group of Chinese overseas brands and MCNs. Their overall advertising consumption is not large, but they are really selling goods. TikTok has not been able to leverage Chinese cross-border sellers, international brands, and local brands, and they will become the hard bones that TikTok needs to chew this year.Like Douyin e-commerce, the advertising value created by e-commerce will also become the most important growth point of TikTok in the future. According to 36 Krypton, TikTok's main monetization at this stage comes from games. Last year, the advertising revenue from the game industry accounted for 50% above, the proportion of e-commerce is very low. The development of e-commerce business will help more big brands and big seller customers spend their advertising budgets on TikTok.It is rumored that cross-border e-commerce makes money by selling popular products. Once the product is sold out, it needs sufficient supply of goods and strong supply chain negotiation ability as support. TikTok's advantage lies in traffic, but how to create popular products and how to undertake the benefits brought by popular products. Supply chain pressure, there has not yet been a case of explosive products that is enough to make these cross-border merchants greedy.On the logistics side, there are market rumors that ByteDance is negotiating cooperation with Jitu, but ByteDance said that the news is untrue. However, whether it is competing with Shopee and Lazada in the Southeast Asian market, or competing with Amazon in the European and American markets, TikTok's existing logistics capabilities are not enough to support long-term competition with competitors, and it is imperative to cooperate with logistics companies with stronger comprehensive strength.</body></html>","source":"36k","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok e-commerce's GMV will reach a maximum of about 6 billion in 2021, and its goal will double this year</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok e-commerce's GMV will reach a maximum of about 6 billion in 2021, and its goal will double this year\n</h2>\n<h4 class=\"meta\">\n\n36氪2022-02-26 16:17\n\n</h4>\n</header>\n<article>\n<html><head></head><body>36Kr learned from multiple sources that the maximum GMV of TikTok e-commerce in 2021 will be about 6 billion yuan, of which more than 70% of GMV will come from Indonesia, and the remaining less than 30% will come from the United Kingdom. 36 Krypton also learned that the GMV target of TikTok e-commerce in 2022 is close to 12 billion yuan, which has nearly doubled on the basis of 2021.36Kr asked ByteDance for verification of this news, but as of press time, the other party has not responded.In contrast, Douyin e-commerce, as ByteDance's domestic e-commerce business, achieved about 500 billion GMV in 2020 at the beginning of its establishment. According to 36 Krypton, the wide-caliber GMV of Douyin e-commerce in 2021 will reach nearly one trillion.After the same year of operation, the GMV of TikTok e-commerce last year was only 1% of that of Douyin e-commerce in 2020, and of this 1%, most of the GMV was contributed by the Indonesian market. The ceiling of the European and American markets represented by the UK is higher, and it is also more It is valued by TikTok officials, but has not achieved significant results.In April 2021, TikTok started with Indonesia and the United Kingdom to test the live broadcast e-commerce business, launched the live broadcast shopping small yellow car function, and ran the entire cross-border e-commerce process from marketing, sales to logistics, after-sales customer service, etc. in the above two places.A person close to TikTok e-commerce told 36Kr that at a review meeting at the end of last year, the relevant person in charge said that Indonesian GMV accounted for more than 70%. A medium-sized live broadcast room in China. Internally, it is believed that the Indonesian market performed relatively successfully last year and plans to increase resource investment.The Indonesian market can achieve remarkable results after testing the waters for one year, which is related to the scale and maturity of the local e-commerce market. According to data from research firm Momentum Works, Indonesia's e-commerce sales in 2020 were US $32.2 billion, ranking fourth in the world after China, South Korea and the United Kingdom, and it is the largest e-commerce market in Southeast Asia. And e-commerce sales only accounted for 20% of Indonesia's total retail sales that year. According to SenseTower data, TikTok has about 200 million user downloads in Indonesia, accounting for more than 40% of the entire Southeast Asia region.In addition to its large market size, Indonesia is also a country with relatively complete e-commerce infrastructure in Southeast Asia. OVO has more than 20 million monthly active users, forming the four mainstream mobile payment channels together with Dana, LinkAja and Shopee Pay. In addition to payment, Indonesia's logistics and network facilities can also meet the needs of live e-commerce.Southeast Asia is also the first market successfully entered by Chinese e-commerce companies. Ali first acquired Lazada in 2016 to lay out the Southeast Asian e-commerce market, relying on strong strategies such as free shipping and strong marketing strategies. Shopee, backed by Tencent, surpassed Lazada in 2019 to become Southeast Asia. The largest e-commerce platform, by drawing on domestic e-commerce experience, the two platforms have initially completed consumer education and cultivated the online shopping habits of Indonesian users.Compared with Indonesia, there has been no Chinese e-commerce platform in the UK before, and it has no advantages in logistics, supply chain, etc. It still takes time to cultivate local users' live shopping habits.A TikTok service provider told 36Kr that the team's current live broadcast room GMV in the UK is mainly driven by the 3C category officially subsidized by TikTok, and an iPhone can receive a subsidy of up to 20%.In addition to platform subsidies, TikTok also implements a three-month free delivery subsidy for new merchants. On the logistics side, platforms such as Amazon have achieved one-day and next-day delivery in the UK, but the above-mentioned service providers said that the logistics services used by TikTok require a delivery cycle of as little as one week to as much as ten days, and package loss and damage also occur from time to time.According to 36 Krypton, TikTok e-commerce plans to enter major mainstream markets in the next five years, reaching a scale of 100 billion US dollars. The market size in Southeast Asia is limited, and the key to achieving this goal lies in whether it can successfully open up the European and American markets. The temporary obstruction in the UK has forced TikTok to rethink its operating strategy in the European and American markets this year. Due to policy reasons, TikTok did not open the shopping yellow cart function required for live broadcast e-commerce in the United States last year. This year, TikTok plans to ensure data compliance. Open live e-commerce functions on the basis.36Kr learned that after March this year, TikTok will also open its live broadcast e-commerce business in more Southeast Asian and Western European countries around Indonesia and the United Kingdom.In response to the challenge of opening up more national markets this year, TikTok is replenishing supply chain capabilities. A person close to TikTok e-commerce told 36Kr that Kang Zeyu, the head of TikTok e-commerce, has been focusing on investigating factories and industrial belts in Jiangsu, Zhejiang, South China and other places in the past six months, trying to establish a \"selected alliance\" similar to Douyin e-commerce within TikTok. Anchor merchant selection channel.However, the goods selection logic of cross-border e-commerce is very different from that of domestic live broadcast e-commerce. A senior cross-border e-commerce practitioner believes that the current consumption of e-commerce advertisements on TikTok, especially performance advertisements, is mainly a group of Chinese overseas brands and MCNs. Their overall advertising consumption is not large, but they are really selling goods. TikTok has not been able to leverage Chinese cross-border sellers, international brands, and local brands, and they will become the hard bones that TikTok needs to chew this year.Like Douyin e-commerce, the advertising value created by e-commerce will also become the most important growth point of TikTok in the future. According to 36 Krypton, TikTok's main monetization at this stage comes from games. Last year, the advertising revenue from the game industry accounted for 50% above, the proportion of e-commerce is very low. The development of e-commerce business will help more big brands and big seller customers spend their advertising budgets on TikTok.It is rumored that cross-border e-commerce makes money by selling popular products. Once the product is sold out, it needs sufficient supply of goods and strong supply chain negotiation ability as support. TikTok's advantage lies in traffic, but how to create popular products and how to undertake the benefits brought by popular products. Supply chain pressure, there has not yet been a case of explosive products that is enough to make these cross-border merchants greedy.On the logistics side, there are market rumors that ByteDance is negotiating cooperation with Jitu, but ByteDance said that the news is untrue. However, whether it is competing with Shopee and Lazada in the Southeast Asian market, or competing with Amazon in the European and American markets, TikTok's existing logistics capabilities are not enough to support long-term competition with competitors, and it is imperative to cooperate with logistics companies with stronger comprehensive strength.</body></html>\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://36kr.com/p/1626056933176837\">36氪</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1bf636ec8cc0b56a010568ee2f383262","relate_stocks":{"BK1590":"短视频概念股"},"source_url":"https://36kr.com/p/1626056933176837","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1105748308","content_text":"36氪从多个信源处了解到，TikTok电商2021年GMV最高约60亿元，其中GMV占比约70%以上来自印度尼西亚，剩余不到30%来自英国。36氪另外了解到，TikTok电商2022年GMV目标接近120亿元，在2021年的基础上翻了接近一倍。36氪就此消息向字节跳动方面求证，截至发稿对方暂无回应。相比之下，抖音电商作为字节跳动在国内的电商业务，在成立之初的2020年便实现了约5000亿GMV。据36氪了解，抖音电商2021年宽口径GMV更是达到了近万亿。同样运作一年时间，TikTok电商去年的GMV只有抖音电商2020年的1%，而这1%中，绝大部分GMV又由印尼市场贡献，英国所代表欧美市场天花板更高，也更被TikTok官方所重视，却并没有取得显著成绩。2021年4月， TikTok以印尼、英国为起点试水直播电商业务，开通直播购物小黄车功能，并在上述两地跑通从营销、销售到物流、售后客服等跨境电商全流程。一位接近TikTok电商的人士告诉36氪，在去年年底的一次复盘会上，相关负责人表示印尼其GMV占比达到70%以上，相比之下，英国一天的GMV体量大约只相当于国内一个中型的直播间。内部认为印尼市场去年表现较为成功，并计划加大资源投入。印尼市场试水一年便能取得显著成绩，这与当地电商市场具备规模且成熟有关。研究机构Momentum Works数据显示，2020年印尼电商销售额322亿美元，仅次于中国、韩国和英国在全球排名第四，为东南亚地区最大的电商市场。且电商销售额只占印尼当年零售总额的20%。据SenseTower数据，TikTok在印尼约有2亿用户下载量，占到整个东南亚地区40%以上。除了市场规模大，印尼也是东南亚地区电商基础设施较为完善的国家。OVO 月活用户超过 2000 万，与 Dana、LinkAja 和 Shopee Pay构成四大主流移动支付渠道。除了支付，印尼的物流和网络设施也能满足直播电商的需求。东南亚也是中国电商公司最先成功进入的市场，阿里最早于2016年通过收购Lazada布局东南亚电商市场，依靠包邮和强营销策略等强势打法，背靠腾讯的Shopee于 2019 年超越Lazada成为东南亚第一大电商平台，通过借鉴国内电商经验，两大平台初步完成了消费者教育并培养了印尼用户的线上购物习惯。相比印尼，英国地区此前没有中国电商平台进入，在物流、供应链等方面都没有均没有优势，培养当地的用户直播购物习惯仍需时间。一位TikTok服务商告诉36氪，团队目前在英国地区的直播间GMV主要靠TikTok官方补贴的3C品类拉动，一部iPhone能给到高达20%的补贴。除了平台补贴，TikTok还对新入驻的商家实行三个月免费发货补贴。在物流端，亚马逊等平台已经在英国实现一日达、次日达，但上述服务商表示，TikTok所使用的物流服务则需要少则一星期，多则十几天的发货周期，丢包和损坏的情况也时有发生。据36氪了解，TikTok电商计划在未来五年内进入各大主流市场，达到千亿美金规模。东南亚的市场规模有限，实现这一目标的关键正在于能否成功打开欧美市场。英国暂时受阻使得TikTok今年不得不重新思考在欧美市场的运营策略，由于政策原因，TikTok去年并未在美国开放直播电商所需的购物小黄车功能，今年TikTok计划在保证数据合规的基础上开放直播电商功能。36氪了解到，今年3月后，TikTok还将围绕印尼和英国两地，在更多东南亚和西欧国家开放直播电商业务。为了应对今年开拓更多国家市场的挑战，TikTok正在补足供应链能力。一位接近TikTok电商的人士告诉36氪，TikTok电商负责人康泽宇最近半年正在重点调研江浙、华南等地的工厂和产业带，试图在TikTok内建立类似抖音电商”精选联盟”的主播商家选货渠道。但跨境电商的选货逻辑与国内直播电商有很大差异。一位跨境电商资深从业者认为，目前在TikTok上消耗电商广告，尤其是效果广告的主要是一批中国出海品牌以及MCN，他们的广告消耗总体量不大，反而是真正有卖货刚需的中国跨境卖家以及国际品牌、本土品牌，TikTok还没能撬动，而他们会成为TikTok今年需要啃下的硬骨头。与抖音电商一样，电商所创造的广告价值也将成为TikTok未来最重要的增长点，据36氪了解，TikTok现阶段主要变现来自游戏，去年来自游戏行业的广告营收占到50%以上，电商的占比则很低。发展电商业务将有助于更多大品牌、大卖家客户在TikTok消耗广告预算。传跨境电商以打爆款赚钱，产品一旦卖爆，需要充足的货源和强势的供应链谈判能力作为支撑，TikTok的优势在于流量，但如何打造爆款，如何承接爆款所带来的供应链压力，目前尚未出现足以让这批跨境商家眼馋的爆款案例。在物流侧，市场传闻字节跳动正在与极兔谈判合作，对此字节跳动表示消息不实。不过，无论是在东南亚市场和Shopee、Lazada竞争，还是在欧美市场和亚马逊竞争，TikTok现有的物流能力都不足以支撑与对手长期抗衡，与综合实力更强的物流公司合作势在必行。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":3374,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":100662906,"commentId":"100662906","gmtCreate":1645926656401,"gmtModify":1663244355968,"authorId":3575508103712478,"author":{"id":3575508103712478,"idStr":"3575508103712478","authorId":3575508103712478,"name":"SP2021","avatar":"https://static.tigerbbs.com/bb4b05cedc2864e9c2d8796bb319f4bb","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9039363730,"objectIdStr":"9039363730","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"Good","text":"Good","html":"Good","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"hasMoreComment":true,"orderType":2}