To The Moon

• Apple(AAPL) stock is now in a bear market, down 23% this year.
• Apple is subject to world events like any other company.
• If you believe that there’s a long-term future, you can still buy Apple.

Apple$Apple(AAPL)$ crossed into bear market territory last week and was due to open at $133.35, down almost 23% for 2022. But it’s still not cheap, relative to the market. Those who step in June 13 will still pay more than 22 times last year’s earnings. The company’s market cap is still over $2.2 trillion, double its pre-pandemic high.

Rather than quote some analyst or stockholder, heed the words of Apple CEO Tim Cook.Don’t buy Apple if you’re a short term trader.

 AAPL Stock: Strengths

Apple held its worldwide developer conference (WWDC) on June 6, an event that would have once dominated the news cycle. This year few noticed who weren’t being paid to.

There were things. Its laptops will use the Apple-designed M2 chip and it will be off Intel$Intel(INTC)$ later this year. There were software updates, and new health features on the Apple Watch. Analystsseemed cheered,especially Dan Ives of Wedbush, who continues tosupport the stock.

By working closely withTaiwan Semiconductor$Taiwan Semiconductor Manufacturing(TSM)$ , which is building a huge new manufacturing plant in Arizona, Apple has assured itself of supplies. The danger is that, as a chip supplier, Apple is now subject to the hazards of other chip suppliers, likeflaws that can’t be patched.

As it controls its supply chain, Apple also controls its customer. Its latest Buy Now, Pay Later (BNPL) initiativebypasses banks and credit processors, who you might see as the “chip companies” of consumer credit. Payments will be tied directly to users’ debit cards, and Apple will make its own lending decisions. There’s risk, but a run rate of nearly $400 billion/year in sales means they’re manageable.

Apple’s Weaknesses

Apple’s weaknesses are those of the global economy.

It’s not just the U.S. that’s headed into recession. It’s the world, and that greatly impacts Apple. The $200/share price target put on the stock by Citicorp looks ludicrous when China, its second-largest market, is threatening to go to war. Investors who see losses elsewhere in their portfolios are selling their winners,including Apple, and that’s going to continue.

Technicians note that Apple stock recently plunged through a “death cross.” The stock’s losses over the last quarternow exceedthose over the last year. For a less worthy company this would be a sign to abandon a sinking ship. To those with a longer-term view, it may be a sign to buy.

Trouble is, buy with what? Investors who were told to “buy the dip” six months ago now have fat losses, and less cash to buy anything else. We’re not all Warren Buffett of Berkshire Hathaway$Berkshire Hathaway(BRK.B)$ $Berkshire Hathaway(BRK.A)$ , who still has40% of his portfolioin Apple stock because his insurance empire keeps generating cash that needs to be invested.

The Bottom Line on AAPL Stock

Speaking of cash, Apple still had$51.5 billion of cash and equivalentson its books at the end of March. Sounds like a lot, but a year earlier it had almost $70 billion.

Apple has an $11 billion capital budget and pays $14.5 billion in dividends each year. It also spent nearly$86 billionlast year buying back its own stock. Even Apple’s strength is not unlimited.

But bear markets end. It’s hard to believe when you’re in one. It was hard to buy this line in 2002, and hard to buy it in late 2008. But this, too, shall pass away, as those crises passed away. A few years from now, if civilization survives, you’ll be glad you own Apple stock. If it doesn’t nothing, not even cash, matters.