3 Reasons Amazon Stock Could Soar After Its Split
1. AWS is a beast
When most people think of Amazon, they understandably think of its massive e-commerce business. The online retail leader commands the lion's share of many global e-commerce markets. For example, roughly 57% of all online retail purchases in the U.S. are made on Amazon's platform, according to digital payments research company PYMNTS. So the company's e-commerce sites are how many people engage with its services every day.
2. Advertising is booming
Digital advertising is another often-overlooked profit driver for Amazon. With so many consumers beginning (and often ending) their online shopping searches on Amazon, the company's ad platform has become an indispensable marketing tool for countless third-party merchants.
3. The stock is cheap
The broad market sell-off has battered the prices of even the best businesses this year. That includes Amazon, which has seen its share price shed more than a quarter of its value since the beginning of the year.
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