$Pinduoduo Inc.(PDD)$ China's e-commerce industry is ruthlessly competitive. Besides the full-fledged marketplaces like Alibaba$Alibaba(BABA)$ $Alibaba(09988)$ , Pinduoduo, and JD.com$JD.com(JD)$ $JD-SW(09618)$ , newer players like Douying and Kuaishou$KUAISHOU-W(01024)$ have begun offering live-streaming and short video shopping lately.
Historically, Pinduoduo relied mainly on user growth to expand its business. But as it has now reached 882 million buyers, it needs new ways to grow the business. To this end, the tech company is investing heavily to improve its user engagement and retention. It is continuously adding new product categories and has introduced services (such as short videos) to keep users engaged. Investors should expect sustained investments in these areas in the coming months.
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