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2022-05-12

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AppLovin Stock Rallies 41% As It Weighs Options for Apps Business

AppLovin Stock Rallies 41% As It Weighs Options for Apps Business.AppLovin Inc. shares rallied 41% a

AppLovin Stock Rallies 41% As It Weighs Options for Apps Business

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It also owns a portfolio of more than 200 free-to-play mobile games, part of a business that executives intend to separate structurally from the software business and review, which they said Wednesday &#34;could result in the retention, restructure or sale of certain assets, or no change at all to our Apps portfolio.&#34;</p><p>&#34;Given our recent outperformance of our technology, our Software Platform&#39;s current scale, and the immense reach of our MAX solution, we can greatly reduce our reliance on the data from our Apps,&#34; the company said in its shareholder letter. &#34;Therefore, we have decided to operate our Apps business as if a standalone business rather than a strategically integrated asset.&#34;</p><p>The optimistic color on the software business contrasts with Unity, which reported late Tuesday. Unity&#39;s stock was savaged Wednesday, losing more than a third of its value after it revealed a flaw in its ad-targeting tool, which used inaccurate data from an end user&#39;s engagement and platform performance data. Unity&#39;s ad-targeting and monetization service appeared able to work around Apple Inc.&#39;s opt-out of using Identifier for Advertisers, or IDFA, in its privacy update, a change that has roiled online-ad companies like <a href=\"https://laohu8.com/S/FB\">Meta Platforms</a> Inc.&#39;s (FB) Facebook.</p><p>Additionally, AppLovin said its board approved a $750 million share buyback for the company. Shares closed the regular session down 5.9% at $27.28, putting them 76% off their record closing high of $114.85 on Nov. 11. In the company&#39;s April 15 initial public offering, shares priced at $80 but closed down nearly 20% in their debut.</p><p></p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>AppLovin Stock Rallies 41% As It Weighs Options for Apps Business</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAppLovin Stock Rallies 41% As It Weighs Options for Apps Business\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time\">2022-05-12 22:40</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>AppLovin Stock Rallies 41% As It Weighs Options for Apps Business.<img src=\"https://static.tigerbbs.com/34e146a69f085d560576dd36143865f5\" tg-width=\"843\" tg-height=\"666\" referrerpolicy=\"no-referrer\"/></p><p>AppLovin Inc. shares rallied 41% after the app-monetization company&#39;s executives said they expect about $2 billion from their software business alone in 2023 and could sell their apps business.</p><p>The Palo Alto, Calif.-based company offers marketing, monetization and analytics software that helps app developers grow their businesses, similar to the software <a href=\"https://laohu8.com/S/U\">Unity Software Inc.</a> sells to videogame makers. It also owns a portfolio of more than 200 free-to-play mobile games, part of a business that executives intend to separate structurally from the software business and review, which they said Wednesday &#34;could result in the retention, restructure or sale of certain assets, or no change at all to our Apps portfolio.&#34;</p><p>&#34;Given our recent outperformance of our technology, our Software Platform&#39;s current scale, and the immense reach of our MAX solution, we can greatly reduce our reliance on the data from our Apps,&#34; the company said in its shareholder letter. &#34;Therefore, we have decided to operate our Apps business as if a standalone business rather than a strategically integrated asset.&#34;</p><p>The optimistic color on the software business contrasts with Unity, which reported late Tuesday. Unity&#39;s stock was savaged Wednesday, losing more than a third of its value after it revealed a flaw in its ad-targeting tool, which used inaccurate data from an end user&#39;s engagement and platform performance data. Unity&#39;s ad-targeting and monetization service appeared able to work around Apple Inc.&#39;s opt-out of using Identifier for Advertisers, or IDFA, in its privacy update, a change that has roiled online-ad companies like <a href=\"https://laohu8.com/S/FB\">Meta Platforms</a> Inc.&#39;s (FB) Facebook.</p><p>Additionally, AppLovin said its board approved a $750 million share buyback for the company. Shares closed the regular session down 5.9% at $27.28, putting them 76% off their record closing high of $114.85 on Nov. 11. In the company&#39;s April 15 initial public offering, shares priced at $80 but closed down nearly 20% in their debut.</p><p></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"APP":"AppLovin Corporation"},"source_url":"","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1101897734","content_text":"AppLovin Stock Rallies 41% As It Weighs Options for Apps Business.AppLovin Inc. shares rallied 41% after the app-monetization company's executives said they expect about $2 billion from their software business alone in 2023 and could sell their apps business.The Palo Alto, Calif.-based company offers marketing, monetization and analytics software that helps app developers grow their businesses, similar to the software Unity Software Inc. sells to videogame makers. 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Unity's stock was savaged Wednesday, losing more than a third of its value after it revealed a flaw in its ad-targeting tool, which used inaccurate data from an end user's engagement and platform performance data. Unity's ad-targeting and monetization service appeared able to work around Apple Inc.'s opt-out of using Identifier for Advertisers, or IDFA, in its privacy update, a change that has roiled online-ad companies like Meta Platforms Inc.'s (FB) Facebook.Additionally, AppLovin said its board approved a $750 million share buyback for the company. Shares closed the regular session down 5.9% at $27.28, putting them 76% off their record closing high of $114.85 on Nov. 11. 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