To The Moon

Should I Buy GOOG on Monday After Its Big Split?

Alphabet

We’ve talked about how some great stocks are on sale right now.

Here’s one for you: What if a stock went from $2,260 per share to $113… in one day… and nothing about this dominant business changed?

You will see that Monday morning with shares of Alphabet(NASDAQ:GOOG, NASDAQ:GOOGL).

But don’t get too excited. In this case, $113 = $2,260.

That’s impossible, of course. So what’s going on?

GOOG shares are splitting 20:1. After Friday’s close, every single GOOG share gets divided into 20 shares. There will now be 20X more shares on the market, but the price per share be 1/20th of what it used to be.

This is not some once-in-a-lifetime bargain to jump on.

However, interesting things can and do happen around stock splits. So in today’s Market360, let’s look at whether this particular split is a buying opportunity.

Why Would GOOG Split?

This is the second time in six weeks that a $2,000 stock has split 20-to-1.

Amazon(NASDAQ:AMZN) closed at $2,447 on Friday, June 3. On Monday, June 6, it opened $125.25 after the split. Perhaps not coincidentally, the stock hit its highest price that day since the end of April. As of this writing, it is down about 10% since then.

If it feels like you’ve been hearing a lot about stock splits, that’s not because the number of splits has gone up. It’s because big and well-known stocks are doing the splitting.