Intel also took aim at Nvidia with its new Arc A770 GPU, which will launch on Oct. 12 with a wallet-friendly list price of $329. For comparison, Nvidia's RTX 4090 card retails for an eye-watering $1,599. It appears, then, that Intel will attempt to compete with Nvidia on price rather than sheer speed and power; Gelsinger made this refocus crystal-clear when he said about graphics chips generally, "They've just gotten super expensive, and we don't think they need to be. We're about to fix that."$Intel(INTC)$

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