The reasons this works:
1) partnership reaffirms DKNG as #1 or #2 in space long term. There will be consolidation - down to 3 or 4 within 3 years and v be wing in top 2 is critical for efficiencies..
2) DIS already owns 4%. Don’t be surprised if they up the stake.
3) ESPN now at a competitive advantage vs other networks in bidding for live sports—they have additional rev stream, rev share from gambling, to add to advertising revs. This means more exposure for DKNG too with more games. Win-win.
4). Enormous cross promotion opportunities. In-game betting integration, Sharing databases, improving DKNG tiered loyalty program offering customers free ESPN+, live stats, live experiences, etc. Too many to mention that gives DKNG huge competitive advantage.
DKNG makes ESPN more relevant and a successful ESPN drives more revenue to DKNG.
This deal is bigger than you think.$DraftKings Inc.(DKNG)$
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