To The Moon

Hybrid tools developed during the pandemic - such as Sands Expo and Convention Centre’s virtual meeting set-up and live broadcast studio – are also helping organisers bring events to a larger audience. The ITB Asia, one of the largest travel trade shows in the region, used holograms, mixed reality and hybrid technology to engage audiences and capture delegates’ imagination during their virtual show in 2020.

Hybrid also means that, rather than compressing all their engagements into a single three-day or five-day period, organisers can use technology for micro-engagements throughout the entire year. “We are the home of Ecosperity, one of the major sustainability conferences in the region,” Ong says. “They use virtual elements to engage their communities in topics such as wind technology or solar power grid investments both in the months leading up to the show and in the months after the show.”