To The Moon

Singapore consumer stocks span multiple and diverse businesses across non-cyclical/essential products and services, in addition to cyclical/non-essential products and services. The 20 most traded consumer-focused stocks over the past 17 weeks operate a wide field of consumer-focused businesses, with much relevance to the modern day familiar economic themes. 1.Cortina Holding $CORTINA HOLDINGS LIMITED(C41.SI)$ Among the 20 traded consumer-focused stocks, luxury timepiece retailers Cortina Holding $CORTINA HOLDINGS LIMITED(C41.SI)$ and The Hour Glass $THE HOUR GLASS LIMITED(AGS.SI)$ have generated the highest 5-year total returns. 2.The Hour Glass $THE HOUR GLASS LIMITED(AGS.SI)$ The Hour Glass attributed the surge in interest in mechanical watches to COVID-19 containments which saw “people cooped up at home, leaving them plenty of time to pursue old hobbies and take up new ones, with social media and online resources functioning as a gateway into hobbies”. 3.Sheng Siong Group $SHENG SIONG GROUP LTD(OV8.SI)$ After Cortina Holding and The Hour Glass, Sheng Siong Group $SHENG SIONG GROUP LTD(OV8.SI)$ has generated the third highest 5-year total return while also generating an 8% total return over the past 17 weeks. Sheng Siong Group reiterated just over a week ago that “the high inflationary environment continues to affect Singapore consumers, particularly those with lower household incomes, as they face elevated price pressures from utility, accommodation, and food costs”. The large supermarket operator added that “consequently, consumers may choose the relatively cheaper alternative of buying groceries and dining at home as compared to eating at restaurants” and that “this may drive house brand sales going forward and improve margins as consumer preferences lean towards more value offerings”. 4.Golden Agri-Resources $GOLDEN AGRI-RESOURCES LTD(E5H.SI)$ Both the 12 non-cyclical and eight cyclical stocks of the 20 most traded consumer stocks have booked combined net institutional inflows over the past 17 weeks. This was in contrast to the broader Singapore stock market, which booked close to S$2.0 billion of net institutional outflow. Genting Singapore has led the net institutional inflow for the consumer cyclical stocks while Golden Agri-Resources $GOLDEN AGRI-RESOURCES LTD(E5H.SI)$ led the net institutional inflow for the consumer non-cyclical stocks. Over the past 17 weeks, Genting Singapore has ranked as Singapore’s most traded consumer stock while booking the highest net institutional inflow across the Singapore stock market. During the 17 weeks Genting Singapore generated a 17% total return. Over the past 17 weeks, Golden Agri-Resources ranked as Singapore’s fifth most traded consumer stock while booking the tenth highest net institutional inflow across the Singapore stock market and generating a 6% total return. https://www.sgx.com/research-education/market-updates/20230508-recent-consumer-sector-highlights