$嗶哩嗶哩-W(09626)$ 一句話概括B站：火是真的火，可是真的不賺錢，也真的挺大方。
2022年，B站營收219億元，凈虧損擴大至75億元，給UP主分了91億元…3月2日發布的B站財報引發刷屏，登頂熱搜，見證了B站的火爆。好奇的圍觀者，紛紛登陸B站，一探究竟，一度令B站服務器為之崩潰。
B站徹底火了，但增收不增利，陷入沈重的虧損，處在圍城當中，極度需要突圍。
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