To The Moon

The sales on Black Friday set a new record according to the statistics, with online and offline spending both increasing year over year.

Highlights

• A new shopping record of$ 9.12 billion was spent online on Black Friday
• The number of spenders for the Thanksgiving holiday is expected to reach 166.3 million, an increase of nearly 8 million year-on-year.

Online vs. Offline Increases

1) Online spending exceeds expectations

According to Adobe，

A new shopping record of $9.12 billion was spent online on Black Friday, up 2.3% over Black Friday 2021.

Only on Thanksgiving, nline spending was 5.29 billion, up 2.9% over last year.

After the traditional "Black Friday" shopping holiday, people continue to store for products online on "Cyber Monday”.

Adobe Analytics estimates that consumers are expected to spend $11.6 billion on Monday, up 8.4%year-over-year,also a new record.

2) Offline spending recovered greatly from pandemic

As online spending on Black Friday exceeded Adobe Analytics’ expectations, malls and retail analysts were reporting strong levels of in-person shopping on the day. Most spending returns to offline stores after the pandemic eases.

Compared to last year, the number of spenders for the Thanksgiving holiday is expected to reach 166.3 million, an increase of nearly 8 million year-on-year.

According to Sensormatic Solutions,

There were significantly more people doing brick-and-mortar shopping this Black Friday than last year. Shopper visits to stores were up 2.9% on Black Friday.

 The number of people giving gift cards and money is“up significantly over last year,”Analyst said, likely because it’s an easy way for shoppers to“to stay on budget because you can control the amount.”

What retail stocks to watch?

$Farfetch Ltd(FTCH)$ $Sea Ltd(SE)$ $Pinduoduo Inc.(PDD)$ $Dollar Tree(DLTR)$ $Macy's(M)$

1) Online

$Shopify(SHOP)$ announced a record-setting Black Friday with sales of $3.36 billion from the start of Black Friday. This marks a 17% increase in sales over Black Friday in 2021. 

2) Offline

$Amazon.com(AMZN)$ held a second Prime Day event in October this year, and $Wal-Mart(WMT)$ , $Target(TGT)$ and others held competing savings events.

As Christmas is around the corner, people's spending spree may continue till the year end.

Do you think the retail sector will recover its lost in December?

Which shopping type do you prefer: online or offline?

Which retail stock are you bullish: pick one from the chart or introduce the company you like~

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