Another woke beer seems to be losing valuation as a result
$Molson Coors(TAP)$ Super-smart marketers at Cors launched a man-bashing ad back before Budlight's debut. Only a few would pay attention to it in today's environment, it isn't that shocking.
However, due to Budlight's wildly extreme that sparked a total boycott of the brand, fake beer consumers became a lot more sensitive and a couple of months old ad started circulating on social media.
BARE MINIMUM: Cors (TAP) made a lot of money from the Budlight boycott. This money will be lost since it stands upon the shoulders of people infuriated with any political content in the ads and it was the reason they started buying Cors in the first place. I expect the gains, to be, therefore, removed in the coming weeks. A chart shows when their Budlight-boycott-propelled gains started.
OPTIMISTIC: I don't know if this is optimistic but many companies are cutting expenses. Of course, firing people is a popular expense-cuttin' measure. A threat of a major crisis still looms, yet we didn't have any significant drop in stock prices. I think a lot depends on the US' default or lack of --- let's see if Republicans and Democrats surpass average 5-year-olds in their negotiation skills and come to an agreement.
I am an adaptive raider and will choose the right scenario when the time comes.
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