Netflix (NFLX) To Upending The TV Ad Market-To The Moon - Tiger Brokers Online Investing Community - To The Moon

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Netflix (NFLX) To Upending The TV Ad Market

daz888888888
2022-10-22

$Netflix(NFLX)$

NETFLIX upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and film screening times all but irrelevant.

Now, Netflix is gunning for the last reel of the pay TV business: its estimated US$153 billion pool of global advertising revenue.

The company and some analysts see its new, cheaper ad-supported service, detailed in a rosy quarterly report on Tuesday, as a way to lift revenue as customers trim spending amid economic gloom. As TV’s audience shrinks, it becomes less attractive for advertisers – and a plum target for Netflix to disrupt. Netflix co-chief executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice.

“What I under-appreciated was just the impact on advertisers,” Hastings said during a video interview on Netflix’s third-quarter performance and outlook. The firm’s shares jumped 14 per cent after it forecast it would pick up 4.5 million customers in the fourth quarter.

# Will you buy NFLX after its surging margin and sub?

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Max77777
·2022-10-22
👍
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MGOH
·2022-10-22
Ok
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Geniethelamp
·2022-10-22
Ok
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Geniethelamp
·2022-10-22
So up going ?
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SKH0807
·2022-10-22
Ok
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Eleewin
·2022-10-22
Hi
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joshuanoob
·2022-10-22
ok
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