Dida Inc is a company principally engaged in provision of carpooling marketplace services and smart taxi services. The Company operates its businesses primarily through three segments. The Provision of Carpooling Marketplace Services segment is mainly engaged in the app-based carpooling marketplace, which facilitates private car owners to share idle space in their personal cars with riders with similar travel itineraries. The Provision of Taxi Related Services segment is mainly engaged in the provision of online-hailing solutions to taxi driver apps and passenger-oriented apps. The Provision of Advertising and Related Services segment is mainly engaged in providing advertising services by selling in-app advertising spaces either directly to third-party merchants or through advertising service providers.