[Options strategy] How to trade the Apple Event?

Apple's special event will be held at 1 am SGT on September 13, when it is expected to officially launch Apple's new iPhone 15 series and a series of new terminal products. This new phone release may become the most important catalyst for Apple stock in the near future.

Apple shares plummet! Will the stock price rebound after the iPhone 15 launch?

Let's take a look at the historical data of Apple's stock price before and after previous events.

According to the past 10 years of data, Apple's stock price may not rise on the day of the event, and the intraday volatility is extremely high. The chart below shows the stock price performance before and after Apple’s Event in the past 10 years:

On September 8, 2022, the iPhone 14 launched. Apple's stock price rose in the early trading, then plunged in the midday trading, and finally closed down. The Apple event was followed by the Jackson Hole meeting, the three major indexes of the US stock market fell sharply after this, and rallied in mid-October.

On September 15, 2021, the iPhone 13 launch event, after which Apple's stock price fell, and recovered in mid-October to reach a new high.

If the stock price had risen a lot before the event day, then it probably will not get a good performance on the day. For example, in 2020, the stock price fell by 2.7% when the Apple released the iPhone 12 series. This is because the stock price had already increased a lot before the event day, then it recorded a "Sell in News".

After the iPhone 11 conference on September 11, 2019, the stock price entered a volatile sideways market and opened an upward trend after mid-October.

On September 13, 2018, the iPhone XS conference, after experiencing a brief sideways rebound, the stock price began to fall after mid-October due to the macro impact of the trade war.

However, sales orders for the new iPhone series will be shown two weeks after the official release. At that time, more investors will judge market demand.

Usually, the shopping season at the end of the year will benefit iPhone sales. If demand is strong, investors generally believe the stock price will rise before the end of the year.

Options Strategy:

As mentioned above, Apple's stock price may not necessarily rise on the event day.

If you hold Apple shares, you may try to use sell call options for hedging your positions. Selling covered calls can be a good strategy as long as you select a strike price at which you would be willing to allow your holding stock to be called away.

1. Sell $AAPL 20230929 210.0 CALL$

Otherwise, if you want to buy some Apple's shares, you can sell some puts, such as , sell $AAPL 20231013 170.0 PUT$,that you can take over the shares when the stock price arrives $170 at the expiration date.

# Options Hub

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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  • SiongZ
    ·2023-09-08
    TOP

    In the past Apple fought license fee increases with Qualcomm, I don't know the specifics, but has ARM been able to adjust their fees to make them more competitive and worth the $50b valuation they're going after?

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  • PSG2010
    ·2023-09-08

    Nice that Apple's LLM is performing at the level of a 2-year old model from OpenAI.

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  • MTSS
    ·2023-09-07
    Great ariticle, would you like to share it?
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  • Chris Tan
    ·2023-09-11
    Downside risk far higher than upside potential 😁
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  • Jim1995
    ·2023-09-08

    Hopefully Apple picks up sales in India

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  • ZOE011
    ·2023-09-08

    Good day to buy up some apple

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  • 雅曦
    ·2023-09-12
    [开心]
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  • Tangan
    ·2023-09-07
    Thanks
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  • KSR
    ·2023-09-07
    👍
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