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Digimarc Corporation (DMRC): The Barcode Technology You Probably Haven't Heard of Yet

Are you tired of waiting in long queues at the supermarket? $Digimarc(DMRC)$ Digimarc Corporation may have a solution for you. The company's innovative barcode technology is gaining popularity among big-name businesses, and it could revolutionize the way we shop. In this article, we'll explore Digimarc's technology and products, the big names that are using them, and the potential for growth in the online shopping and logistics industry.

Introduction to Digimarc Corporation (DMRC)

Digimarc Corporation is a relatively unknown company with a promising technology that has the potential to disrupt the barcode industry. Unlike traditional barcodes, Digimarc's technology creates a digital watermark that can be scanned by smartphones and other devices. This technology has a variety of applications, from packaging and labeling to advertising and content protection.

From Digimarc Website

Big Name Businesses Using Digimarc Products

Digimarc's technology is already being used by some big-name businesses, such as The Coca-Cola Company and Procter & Gamble. Coca-Cola uses Digimarc's technology on its cans and bottles to create a unique, immersive experience for customers. Procter & Gamble uses Digimarc's technology to protect its products from counterfeiters and to create interactive product packaging.

Digimarc Watermark Barcode

Digimarc's watermark barcode technology is a unique and innovative approach to barcoding. Instead of a traditional barcode, the watermark is an imperceptible pattern of dots and lines that covers the entire surface of a product. This makes it easy for scanners to read the barcode, no matter where it is on the product. See picture below on the difference between traditional UPC barcode and Digimarc barcode. Check out this video to learn more about how Digimarc's watermark barcode works:https://www.youtube.com/watch?v=AOmVkXw1hng

Traditional UPC barcode VS Digimarc barcode

Why I Hope Supermarkets Will Adopt Digimarc Technology

We've all been there, waiting in line at the checkout, struggling to find the barcode on a product, or trying to scan it multiple times because the barcode surface is not flat. Digimarc's technology could change all that. With a Digimarc watermark barcode, the cashier or the shopper doesn't have to locate the barcode or struggle to scan it. This video shows the potential of Digimarc's technology to revolutionize the checkout process:https://www.youtube.com/watch?v=tnXvvPOBkBI and greatly shorten the time taken.

Imagine if NTUC FairPrice Supermarket in Singapore, adopted the Digimarc Barcode, everyone can breeze through the self-checkout or cashier.

GIF from Tenor

Digimarc's Latest Earnings Results and Financials

Digimarc Corporation recently reported its fourth-quarter and fiscal year 2022 financial results. The company reported revenue of $17.9 million for the fourth quarter, a 58% increase compared to the same period last year. For the full fiscal year 2022, the company reported revenue of $52.4 million, a 29% increase over the previous year. Digimarc's CEO attributes the company's success to its strategic focus on the online shopping and logistics industry. Based on the Fundamental Analysis, the company has good growth capability but is operating at a loss.

Potential Growth with Online Shopping and Logistics

Digimarc's technology has the potential to grow in the online shopping and logistics industry, where counterfeit products are a major problem. The Central Bank Counterfeit Deterrence Group has extended its partnership with Digimarc to combat counterfeit currency. While France has selected Digimarc's technology for a pilot program to protect products in the logistics industry. With the growth of online shopping, Digimarc's technology could become even more essential for protecting brands and consumers.

Conclusion: The Potential and Caution

Digimarc Corporation's innovative barcode technology has the potential to revolutionize the way we shop and protect brands and consumers from counterfeit products. However, it's important to exercise caution when investing in such a small-cap stock with its relatively low trading volume and is highly volatile (see K-chart below). While there is potential for growth, there are also risks involved. Nevertheless, Digimarc's technology is definitely worth keeping an eye on.

K-line chart for DMRC

The GIF is from https://tenor.com/view/serious-mortalltest-gif-22576951. @CaptainTiger

My friends residing in Singapore. please vote below if you want to see NTUC adopt Digimarc Barcode? Or you think maybe $SHENG SIONG GROUP LTD(OV8.SI)$ and/or $DFIRG USD(D01.SI)$ (Giant/Cold Storage)will adopt such technology earlier than Fairprice?