Prudential plc is a holding company, which provides life and health insurance and asset management solutions in 20 markets across Asia and Africa. Its life insurance offers a range of products, including health and protection. It is focused on four strategic regions: Greater China, ASEAN, India, and Africa. Its multichannel agency and bancassurance distribution platform has around 65,000 monthly active agents. It has developed PRUServices, its digital self-servicing platform in Malaysia. PRUServices enhances the customer journey with real-time feedback capabilities. It is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication. In its agency business, it is focused on recruitment, alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its digital leads platform within PRUForce.