Prudential plc is a holding company, which is engaged in providing life and health insurance and asset management solutions to customers across 20 markets in Asia and Africa. The Company is focused on four strategic regions: Greater China, ASEAN, India and Africa. Its multichannel agency and bancassurance distribution platform have around 65,000 monthly active agents. It has developed PRUServices, its digital self-servicing platform in Malaysia. PRUServices enhances the customer journey with real-time feedback capabilities. It is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication. In its agency business, it is focused on recruitment, alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its digital leads platform within PRUForce.