I am a fan of Taylor Swift as well, LOVE STORY is my all time favourite, so romantic and sweet [Yummy]  [Yummy]  [Yummy]  US singer Taylor Swift keeps breaking records. Her Eras Tour concert film is set to become the big movie event of the fall.

There's no denying it: Taylor Swift is currently among the most successful pop stars on the planet, an absolute cultural and economic powerhouse. The eras tour in Singapore is helping the country to boost its economy significantly and its reputation all over the world. Some Singapore stocks are beneficiary of this concert, $Genting Sing(G13.SI)$  $SINGAPORE AIRLINES LTD(C6L.SI)$  $ComfortDelGro(C52.SI)$  $DBS GROUP HOLDINGS LTD(D05.SI)$  $OVERSEA-CHINESE BANKING CORP(O39.SI)$  

I think she captures girlhood amazingly. She's gotten a lot of hate for being very feminine but hasn't changed anything about herself. You can also see her grow so much in her music and older fans feel like they have grown up with her, as young teenagers. She's very good at putting feelings into words and writing in metaphors that people can relate to. She writes about so many different situations but can really capture people's feelings and probably makes them feel understood.

Moreover, her music connects with the most diverse people. Mainstream pop fans love the accessibility and catchiness, teenagers feel heard, music nerds and critics acknowledge her talent and even indie/punk rock fans like me cannot resist. Her music and the topics she sings about are very universal. It's relationship-stuff, some songs are a bit socio-critical but not too much, yet it always feels honest and smart and never dull. This makes it appealing to so many different people.

With that combination of such broad appeal, confidence and a willingness to experiment and grow as an artist, it seems likely that the Taylor Swift phenomenon will go on for some time to come, at least as long as she can make her experiences relatable to others while still surprising fans with her music and image.

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