Forrest Li of Sea Runs for FAS Chief: Can He Lead Lions to New Heights?

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Tech billionaire Forrest Li, the founder of $Sea Ltd(SE)$ and chairman of the Lion City Sailors, has officially announced his candidacy for the presidency of the Football Association of Singapore (FAS).

With the FAS election fast approaching on April 28, the question on everyone’s mind is:

Can Forrest Li, a seasoned entrepreneur known for his success with Shopee, lead Singapore’s football team to greater achievements?

Forrest Li’s leadership is already well-established in the tech world.

Shopee, founded by Li in 2015, quickly grew into Southeast Asia’s largest e-commerce platform, revolutionizing online shopping with its mobile-first approach and innovative logistics solutions.

His ability to identify market gaps and create user-centric platforms transformed Shopee into a dominant player across Southeast Asia.

But will his business acumen translate into football leadership?

As FAS president, Forrest Li would be tasked with overseeing the long-term development of Singapore football. This includes youth football programs, the professional league, national team development, and overall football culture.

Last year, Singapore’s national football team impressed with a stunning performance in the World Cup Asian qualifiers, drawing with China—a team ranked 88th globally—despite being ranked 156th.

Could Forrest Li be the catalyst to bring Singapore football to the next level, using the same vision and strategy that led Sea to its success?

Do you think Forrest Li has the right qualities to lead Singapore’s football to greater heights?

Or should the football community look for a candidate with a deeper understanding of the sport’s inner workings?

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Part-Time Players? Do You Support Lions?

On March 21st, in 2026 World Cup Qualifiers, China, ranked 88th in the world, drew with Singapore, ranked 156th, despite leading by two goals. Fun Fact: Singaporean players are part-time players! After yesterday's game, prime minister Lee Hsien Loong also expresses support for lions. -------------- How do you view this? Do you support lions? In Singapore, which is easier, winning the sales crown or winning the World Cup Qualifiers?

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Comments

BenjiFuji
03-23
BenjiFuji
Forest definitely has the resources to lead a team. His character is also one that refuses to lose and is willing to take the hard knocks in order to win. Hopefully he can turn this situation around for Singapore football, like what he did to Sea.
MHh
03-20
MHh
Li's qualities as a leader—strategic thinking, resilience, and a focus on long-term growth—are evident in his corporate success. For instance, during challenging times for Sea, he prioritized employee morale and long-term potential over immediate profitability. These traits could translate well into revitalizing Singapore football, especially in areas like infrastructure, talent development, and international competitiveness.

However, a deeper understanding of football's inner workings is crucial for this role. Others in the football community may bring more extensive on-the-ground experience.

Ultimately, the decision may hinge on whether the football community values visionary leadership and business acumen over traditional football expertise.
- MHh:
  @HelenJanet @DiAngel @SPOT_ON @Success88 @rL @Universe宇宙 @Kaixiang @Fenger1188 @Wayneqq come join
Mrzorro
03-20
Mrzorro
I am not sure Forrest Li has the right qualities to lead the Singapore football team or not, but with the money and resources he had, for sure, he can do something ! Every sport team needs funds and support, with his joining in the team
北极篂
03-19
北极篂
近年来，新加坡足球一直在寻找突破，而Sea集团创始人李福瑞（Forrest Li）的加入无疑带来了新的希望。他成功将Sea打造成东南亚领先的互联网巨头，展现出卓越的商业战略和执行力。那么，他能否以同样的愿景和方法论，推动新加坡足球迈向新高度？

从商业角度来看，李福瑞擅长整合资源、拓展市场，并运用科技驱动增长。这种能力在足球产业同样重要，尤其是在提升联赛商业化、吸引投资者和赞助商方面。他的全球视野和影响力或许能帮助新加坡足球打造更具吸引力的品牌，提高俱乐部运营水平，并吸引更优秀的球员和教练。

但另一方面，足球不仅仅是商业，它需要深厚的行业经验和对球员培养体系的理解。李福瑞虽然擅长管理，但是否熟悉足球内部运作，如青训体系、战术发展等，仍是一个问号。若无专业团队支持，他的改革可能难以落地。

因此，最佳方案或许是让李福瑞提供资源、推动商业化，同时由专业足球人士负责竞技层面的决策。这种“资本+专业”模式，才可能真正让新加坡足球迎来新的高度。
Success88
03-20
Success88
Er.. I have no comment on this. I found that the SG football very boring 😌
TheStrategist
03-19
TheStrategist
Got money so can talk la