Today Apple's share price dropped 5.87% as investors worry about the latest higher than expected inflation figures. In fact it is the worst day since June 2020 that the markets have dropped so much.
The latest Apple's latest launch has resulted in overwhelming demand for the Top of the line iPhone 14 Pro and Pro Max. There are some dazzling upgrades. I like the iPhone 14 Pro's Dynamic Island, the crash detection and emergency SOS via Satellite capability.
I also like the A16 Bionic Chip, touted as the fastest chip on a Smartphone which is only available in the Pro line and not the regular iPhone 14. The Pro line also has a new 12MP Ultra Wide Camera with 1.4 um pixels with lots of powerful features like cinematic mode.
However the new Apple iPhone Pro will cost me a minimum of SGD1,649 at the lower end to Apple iPhone Pro Max at SGD 2,629. That's a lot of money.
I prefer to use that money to buy more Apple shares as I believe is money more well spent that way. Apple is a fantastic company with a wide brand moat that will continue to grow exponentially in the long term.
This latest Apple launch will continue to keep its loyal users more locked into the Apple ecosystem. Apple is great for upselling their products and Launch Days like this will continue to spin off greater revenue for Apple.
There has never been a better time than today to buy more Apple shares as it has just dropped almost 6% in just 1 day. That's just Warren Buffett would do - Buy when there is Fear in the market.
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