$POP MART(09992)$ is a leading designer toy company best known for its blind box products and popular character series such as Labubu. The stock has recently attracted attention after forming a head and shoulder pattern, a formation that typically suggests a potential trend reversal following an extended uptrend. Support: Price is currently near HK$230, a key support level that has held over recent sessions. Resistance: The immediate resistance lies around HK$252, where previous rebounds have met selling pressure. Moving averages: Shorter-term EMAs have started to slope downward, indicating slowing upside momentum. Implication of the Head and Shoulder Pattern A decisive close below HK$230 would confirm the
Pop Mart on the Rise! Can It Hit $240 This Round?
Morgan Stanley has lowered Pop Mart’s target price by nearly 15%, from HK$382 to HK$325, to reflect unfavorable rotations in the global consumer sector. However, the bank notes that despite the near-term difficulty in resolving the market’s bullish-bearish divide, the current 2026 forecast P/E of 16x still offers an attractive entry point for a company with high returns on equity and deep roots in the “adult playfulness” consumption trend. Analysts said the valuation-compression phase for Pop Mart may be nearing a pause, as its P/E has returned to the low levels seen in Q4 2022 and Q4 2023.
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