The "cute economy" has swept Singapore. Some catering operators have launched fun dolls as gifts with consumption, which has increased the daily customer flow by 30%; Southeast Asia, including Singapore, has become the largest overseas market for the trendy toy brand Pop Mart, which opened two new stores in Singapore this year; the sales of Jellycat plush toys, a new favorite on the gift list, in some local sales counters have also soared by more than 50% this year compared with last year. The cute economy is a product market that has been spawned by "cuteness" as a selling point. More and more local adults are willing to pay for "cuteness", and merchants are also taking advantage of the situation to seize business opportunities. Pop Mart, a trendy toy brand from China, has caught up with