海底捞、呷哺呷哺股价半年腰斩，火锅巨头们还有机会吗？

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海底捞、呷哺呷哺股价半年腰斩，火锅巨头们还有机会吗？

有牛财经2021-07-27

火锅品牌的火热离不开两个原因——社交和连锁化。火锅巨头们最近的日子过的似乎不太顺心， 7月26日受到港股波动影响，海底捞股价一度暴跌20%、呷哺呷哺股价也蒸发超过13%，九毛九的股价也一度跌过9%。当然，受到这次港股波动影响的不只有餐饮股，海底捞、呷哺呷哺自身的问题更是加深了这次波动的影响。股价蒸发前，海底捞刚发布了上半年的业绩预告，虽然成功实现了扭亏为盈，但其业绩仍未达到机构的预期。而...

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VivienneLee
·2021-07-28
[呆住] [呆住]
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1
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- VivienneLee:
  [开心]
  2021-07-28
  Reply
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小花猫24
·2021-07-28
[財迷]
Reply
1
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Nikeboy
·2021-07-28
能入手嗎？
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1
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CKWAI
·2021-07-28
來，回覆和點贊，謝謝
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2
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- Nikeboy:
  谢谢
  2021-07-28
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- CKWAI:
  谢谢
  2021-07-28
  Reply
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神话者
·2021-07-28
[賤笑] [賤笑]
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1
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Kevin29
·2021-07-28
有起必有落
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4
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蚊香策士
·2021-07-28
應該會下降，因為太多相似的企業也出現競爭
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2
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- Kevin29:
  先跌后起
  2021-07-28
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Sen001
·2021-07-28
民以食爲天，吃還是有市場
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5
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- Sen001:
  [财迷]
  2021-07-28
  Reply
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sharonpinky
·2021-07-28
???
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3
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- sharonpinky:
  ??
  2021-07-28
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Gino雨
·2021-07-28
[開心]
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- Gino雨:
  [微笑]
  2021-07-28
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vincent9919
·2021-07-28
[微笑]
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lingling27
·2021-07-27
[微笑]
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1
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CHEWYEE
·2021-07-27
?
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1
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GrenoSG
·2021-07-27
[得意]
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liuxiangwei
·2021-07-27
[微笑]
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- liuxiangwei:
  [微笑]
  2021-07-27
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Do hot pot giants still have a chance?","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/f85625644baacee7afd9ffe0b65ca436","symbols_score_info":{"00520":0.9,"06862":0.9},"content_text":"火锅品牌的火热离不开两个原因——社交和连锁化。\n\n火锅巨头们最近的日子过的似乎不太顺心，\n7月26日受到港股波动影响，海底捞股价一度暴跌20%、呷哺呷哺股价也蒸发超过13%，九毛九的股价也一度跌过9%。当然，受到这次港股波动影响的不只有餐饮股，海底捞、呷哺呷哺自身的问题更是加深了这次波动的影响。\n股价蒸发前，海底捞刚发布了上半年的业绩预告，虽然成功实现了扭亏为盈，但其业绩仍未达到机构的预期。而另一边的呷哺呷哺还未能解决开除高管后的善后问题，还在与前CEO赵怡纠缠不休，相比之下九毛九的日子过得还算安逸。\n火锅巨头们处于阵痛期之时，整个餐饮行业却是一副热火朝天的景象，尤其是近段时间备受关注的新式茶饮赛道，蜜雪冰城、喜茶、古茗、柠季接连拿到融资，奈雪的茶已经赴港上市；就连烧烤赛道也成了投资人们眼中的一块香饽饽，近期就有永定门电烤串完成千万元天使轮融资，还有夸父烤串、很久以前等等品牌。\n在整体行业向上的情况下，火锅巨头们的遇冷又该如何破解呢？\n“自作自受”的海底捞和呷哺呷哺\n从各家品牌最近的遭遇来看，无论是海底捞还是呷哺呷哺，都有点“自作自受”的意思。\n从海底捞发布的中期业绩预告来看，海底捞今年上半年预计营收200亿元左右，净利润8000万元到1亿元之间，相比去年上半年亏损9.65亿的业绩毫无疑问的打了个翻身仗，但是在餐饮行业整体火热的情况下，海底捞的上半年业绩却未能达到机构的预期，这也直接导致了整个港股火锅企业的股价。\n要知道海底捞2019年上半年的净利润就超过了9亿，尤其是在国内对疫情的逐渐控制，整体行业恢复势头良好的情况下，海底捞这成绩显然有点说不过去，海底捞疫情之后的业绩低迷直接导致了股价的持续下跌，半年蒸发超过60%。\n究其原因，海底捞的低迷主要是因为公司战略失误，在去年选择了加速狂奔的策略，全年新开门店达到了544家，但这带来的直接后果就是业绩的低迷。一方面加速开店直接导致海底捞成本加剧，就连餐饮行业最受重视的翻台率都大不如前。\n\n图片来自呷哺呷哺官网\n就连海底捞CEO张勇此前也公开表示：“海底捞业绩的下降最主要的问题就是内部管理，去年我定下的扩店计划现在看来确实存在问题，但是做出反应的时候已经是今年3月份了”。\n受到海底捞股价暴跌的影响，火锅赛道里的其他上市选手的股价也开始波动，尤其是高层动荡、业绩惨淡的呷哺呷哺，无论是凑凑CEO张振纬的离职，还是公司单方面罢免CEO赵怡，都让其的股价受到剧烈影响。\n与海底捞相似的是，呷哺呷哺近年来的业绩并不理想，从2018年就开始走下坡路，净利润、翻台率持续下滑，尤其是2020年呷哺呷哺净利润同比减少99.4%。在这次海底捞带动火锅股股价整体下滑的同时，赵怡发公告要求呷哺呷哺就试图罢免其执行董事的行为给个说法，甚至要求外界介入，种种原因让呷哺呷哺的股价比起九毛九受到的影响更大。\n就目前的情况来看，赵怡给呷哺呷哺带来的影响还将持续一段时间，要是长期无法解决问题，军心动荡之下，呷哺呷哺的日子或许会更加困难。\n海底捞、呷哺呷哺的困境，无非是其决策失误或者公司内部问题，但是如果将目光放到整个行业来看的话，火锅仍然是餐饮行业里的一颗明星，就比如上个月有报道称，主打毛肚的火锅连锁品牌巴奴正在完成一笔超过5亿元的融资。\n火锅为什么这么火？\n火锅品牌的火热离不开两个原因——社交和连锁化。\n一方面，火锅店相比大部分餐饮赛道，更加注重社交，尤其是现在的火锅店定价普遍不低，如果不是为了聚餐，普通消费者很少会单独去吃火锅，尤其是现在的火锅品牌在保持味道的同时，还开始做起了营销，就比如海底捞。\n在时尚、方便、体验好等光环的笼罩下，火锅尤其受到年轻女性的青睐。根据华经产业研究院的数据显示，年轻女性仍然是火锅消费的主力军，2020年女性消费者占比达到了57.1%，而男性消费者稍有落后，仅为42.9%。\n另一方面，火锅连锁化更加容易，相比需要对菜品口味把关的传统餐饮企业，只需要注重食材和锅底的火锅品牌们，做大做强的道路便是供应链不断的建设，只需要从采购、加工、仓储、物流等各个环节进行布局，足够新鲜的食材就能成为各家火锅门店强有力的后台支撑，其中最典型的例子就是海底捞。\n\n来自Canva可画 Hải 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