Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says

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Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says

cnbc2021-06-15

KEY POINTS Changes to Apple and Google’s web tracking tools mean advertisers are having to “revisit the whole way we are working,” Publicis Chairman Maurice Levy said. Apple has forced app developers...

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Comment（17）

lynjo
·2021-06-16
Yes there should be more constraints on advertising
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LionKingAir
·2021-06-15
??????
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1
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Gpoh
·2021-06-15
Nice
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Qlee10
·2021-06-15
wow wow
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Shenyk
·2021-06-15
Good article
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trisnando
·2021-06-15
Apple yay
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3
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- JQCHEW:
  good
  2021-06-15
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Cathy_K
·2021-06-15
[财迷]
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1
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Lelelok92
·2021-06-15
Like and comment pls
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2
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- Bren1205:
  Do the same back?
  2021-06-16
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DylanKhoo
·2021-06-15
Nice
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Skyfishhh
·2021-06-15
Cool
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LeleTrading
·2021-06-15
ok
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VANNNNN
·2021-06-15
wew
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Alice156
·2021-06-15
Ok
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1
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AngieL
·2021-06-15
Interesting [开心]
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3
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jupaby
·2021-06-15
Oh.....
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assassinyj
·2021-06-15
Tell me your opinion about this news...
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- jupaby:
  ooooo
  2021-06-15
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assassinyj
·2021-06-15
?
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- assassinyj:
  Haha
  2021-06-15
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But this is leading to a revisit of the way we are working.”\nApple this year started forcing app developers on its platforms to ask permission before they can collectunique identifiersused by advertisers to target mobile ads and measure how effective they are.\nThe company had alreadybanned the use of unauthorized third-party cookies— which many advertisers rely on to track internet users and serve them with personalized ads — on its Safari browser.\nNow, Google also plans toditch third-party cookies on Chrome, and is in the process of searching for an alternative. Last week, the tech giant said it wouldgive Britain’s competition regulator a sayin its proposal to replace cookies.\nThe move has led to infighting in the tech industry, with Facebook and Apple sparring over the latter’s privacy updates. Facebook is likely to be one of the companies most affected by Apple’s iOS changes, and has been pushing into new business lines likeonline shoppingin an effort to cushion the blow.\nLevy said Publicis’$4.4 billion acquisition of data company Epsilonshould help to shield the marketing giant from the fallout of Apple and Google’s privacy changes.\nTech tax\nApple, Google and other large tech firms are facing growing scrutiny from regulators around the world over everything from their sheer size to how much tax they pay.\nThis month, the Group of Seven (G-7) richest nations agreed ahistoric dealto set a global minimum corporation tax of 15%. The move is aimed in large part at tackling tax avoidance from digital giants like Google, Apple, Facebook and Amazon, with a new tax system linked to the places where multinationals are actually doing business rather than where they are headquartered.\n“I think that the decision which has been made is a very good one,” Levy told CNBC’s Karen Tso. “I believe that it’s normal that somebody who is working in a country pay the taxes in that country.”\nLevy added: “15% is not excessive it’s a minimum I consider that this is fair and I believe that the G-20 will accept that kind of solution.”\n“As all of those platforms have valuation market cap which are above hundreds of billion — and sometimes trillion — it is important that they contribute to the taxes in the country where they operate.”","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":160367140,"gmtCreate":1623773018280,"gmtModify":1703819060994,"author":{"id":"3582677476432732","authorId":"3582677476432732","name":"lynjo","avatar":"https://static.tigerbbs.com/2e27a74592895978b4a49574062e39e5","vip":1,"crmLevel":3,"crmLevelSwitch":0},"htmlText":"Yes there should be more constraints on advertising","listText":"Yes there should be more constraints on advertising","text":"Yes there should be more constraints on 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wow&nbsp;","listText":"wow wow&nbsp;","text":"wow wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/187202726","repostId":1122399963,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":187658502,"gmtCreate":1623753156106,"gmtModify":1704210545492,"author":{"id":"3565322513595525","authorId":"3565322513595525","name":"Shenyk","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"Good article","listText":"Good article","text":"Good 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