Ford Stock fell over 3% in morning trading after Ford reported its total U.S. sales declined 19.9% in December.
Ford brand posts best-ever sales for full electric vehicles, second only to Tesla for 2021. Mustang Mach-E sales total 27,140 in 2021. Ford heads into the new year with strong electric vehicle momentum as customer deliveries for both the F-150 Lightning and E-Transit will begin, further growing Ford’s electric vehicle share.
Ford electrified vehicles grew 36 percent faster than the segment overall in 2021, while achieving new sales records for the month of December and all of 2021. Ford sold a total of 12,284 electrified vehicles in December, up 121 percent from last year and growing at more than 4 times the rate of the overall segment for the month.
Ford was the best-selling automaker in the fourth quarter. Ford sold 508,451 vehicles in the fourth quarter – a 26.8 percent increase over the third quarter, compared to an overall industry decline of approximately 3 percent. Ford begins 2022 with 247,000 vehicles in stock – up 22,000 from November and the best stock position in the industry.
For the month, Ford took in 70,000 new vehicle retail orders – up 58,000 vehicles from a year ago. Thirty-three percent of Ford retail sales were the fulfillment of customer orders for the month.
Ford share of the retail SUV segment stood at an estimated 12 percent in Q4 – up 3 percentage points over last year. Ford’s strategy to focus on SUVs and trucks is reaping benefits. Ford brand SUV sales were up 7.3 percent in December over November and were up 12.3 percent in 2021 over the previous year.
Ford’s newest vehicles are hitting the mark with customers. Combined sales of Mustang Mach E, Bronco, Bronco Sport and Maverick totaled 23,825 vehicles in December, representing 14.2 percent of the overall Ford brand portfolio. All are turning in under 20 days on dealer lots. F- Series achieves best-selling truck for the 45th straight year and best-selling vehicle in America for the 40th year in a row. With 726,004 trucks sold, F-Series outsold its second-place competitor by 156,616. December F-Series sales totaled 62,496 trucks, up 3.4 percent over November.
“Ford finished the year strong, as the only U.S. automaker hitting the half million sales mark in the fourth quarter, making Ford America’s best-selling automaker. On the strong success of Mustang Mach-E, Ford jumped into second place in U.S. electric vehicle sales behind just Tesla. Last year was a foundational year for Ford in the electrified vehicle segment and this year we continue to expand, adding the F-150 Lightning and E-Transit to our electric vehicle lineup. Looking to the new year, Ford had just over 70,000 new vehicle orders in December, which will provide continued momentum into 2022.”