小鹏汽车能不能跑量？

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小鹏汽车能不能跑量？

电动汽车观察家2021-07-19

何小鹏抛出“15万以下做不好智能汽车”的观点，引起不小反响。不过，何小鹏言行一致。它的第三款车预售价在16万以上。 7月17日，粤港澳车展开幕。小鹏汽车在展会上宣布，小鹏P5正式开始预售，推出460G、460E、550G、550E、550P、600P等六款车型，新车预计在9月份正式上市。六个车型型号中，数字代表续航，字母则代表智能水平。G代表普通版，E搭载XPILOT 3.0硬件，P则搭载...

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Comment（8）

MarvinDu
·2021-07-20
不知爲何一直覺得小鵬汽車就是個忽悠
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2
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- 江南老hu:
  你去试驾了就知道，这样的结论很肤浅。
  2021-07-22
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  Report
- DarrenSun:
  小鹏真的实打实在做自动驾驶，更看重技术累积。。但是落地到车上，车本身好不好，仁者见仁智者见智。。
  小鹏绝不是忽悠，从自动驾驶招人力度就能看出来，比蔚来的技术路线清晰很多！！
  
  自动驾驶从业人员。。
  2021-07-21
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- 只赚了一点点:
  路上车越来越多，忽悠啥
  2021-07-22
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Chin0927
·2021-07-20
[微笑]
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1
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Sen001
·2021-07-20
繼續
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4
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- Sen001:
  加油
  2021-07-20
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winwin_Tan
·2021-07-20
了不起
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1
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伙计办大事
·2021-07-20
厲害??
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1
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- 沂沂:
  ?
  2021-07-20
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金钱爱我我爱金钱
·2021-07-19
123
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4
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- 金钱爱我我爱金钱:
  321
  2021-07-19
  Reply
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Linda2240
·2021-07-19
[微笑]
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5
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- Linda2240:
  [微笑]
  2021-07-19
  Reply
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hangyuliang
·2021-07-19
[微笑]
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6
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- hangyuliang:
  [微笑]
  2021-07-19
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3将售价降到3万美元，进入了美国普通家庭购车价格区间，在中国则还属于高端、豪华车的售价区间。\n现在小鹏汽车面临跑量的挑战，希望寄托在小鹏P5身上，因为这也是一款想走进家庭的车。但是小鹏汽车先做了G3，然后用P7上攻，P5预售价16-23万，又往回打，似乎没有章法。\n小鹏P5，能帮助小鹏汽车跑量吗？小鹏汽车，有没有Master Plan？\n1\n小鹏P5：可能是划时代的车\n小鹏P5最大亮点，就是高配版将搭载两颗激光雷达。\n\n小鹏P5高配版在保险杠两侧各有一个激光雷达\n此前，虽然奥迪A8已经搭载了激光雷达。但是小鹏汽车一直说自己是首款量产搭载激光雷达的车。从现在预告的信息来看，小鹏P5确实可能是首款充分应用激光雷达的车型。\n小鹏P5的550P、600P两个版本搭载双激光雷达和XPILOT 3.5其他硬件（5个毫米波雷达、12个超声波传感器、13个自动辅助驾驶摄像头、1套亚米级高精定位单元），并可以选配XPILOT 3.5自动驾驶辅助系统。\n在激光雷达的帮助下，小鹏P5将成为全球首款具备城市NGP（Navigation Guided Pilot,自动导航辅助驾驶）功能的智能汽车，NGP的适用范围也将从高速/快速路扩展至城市道路，一步一步朝着更加智能的自动驾驶方向努力。\n城市NGP+高速NGP的实现，基本上等于L3级别自动驾驶较大范围的落地——也就是在很多场景下，你可以脱手驾驶。\n从这一意义上说，小鹏P5可能是划时代的车型。在它之后，不仅小鹏其他的车型也会搭载激光雷达，具备城市NGP的功能。而且，极狐、蔚来、智己等品牌搭载激光雷达的车型也将接踵而来，并具备类似高级别的自动驾驶水平。\n\n资料来源：小鹏汽车\n小鹏P5的460E/550E这两个“E”级智能的车型，则配备XPILOT 3.0硬件，拥有5个毫米波雷达、12个超声波传感器、13个自动辅助驾驶摄像头、1套亚米级高精定位单元。\n小鹏P5的E和P两个智能级别的车型都标配XPILOT2.5软件，可以通过购买软件服务升级至对应硬件级别的XPILOT自动驾驶辅助系统。\n而小鹏P5的460G和550G两个G级别的车型，没有搭载任何智能驾驶的硬件和软件，不过在智能座舱方面也是Xsmart OS 3.0。智能座舱是小鹏无论什么车型都有的配置。\n2\n小鹏的智能汽车门槛：17万元以上\n作为智能汽车两大功能之一的智能驾驶的缺失，使得小鹏P5的G版本都不能称之为智能汽车。\n以小鹏P5两个E版车型论，小鹏P5智能汽车的预售价要到17或18万起。\n7月9日，小鹏刚刚上市了G3改款车型G3 i，售价14.98万-18.58万。同样地，带智能驾驶辅助功能的最低配，G3 i 460N，售价是17.2万元。\n也就是说，小鹏汽车全车系15万以上，全车系智能车型17万以上。\n这样的价格区间，会不会影响它跑量呢？\n从中国汽车消费结构来看，16万以上，只有三分之一不到的市场份额。小鹏汽车等于选了一个相对较小的市场。\n2016-2019年中国市场汽车销售价格结构\n\n资料来源：乘联会\n不过，从现阶段来看，这样的价格区间定位没什么问题。小鹏汽车所谓的“跑量”毕竟也不会是多么大的量，就拿现在最畅销的特斯拉和上汽通用五菱来说，最好的月份，不过一个月3万左右。\n智能电动汽车的渗透率还很低，考虑是哪个基盘，意义还不大。如果确实要挑的话，马斯克“Master Plan”的逻辑告诉我们，高端车更可能先电动化。而且，16万以上车型的份额，在不断增长。\n关键还是产品。\n3\n小鹏P5：不对标任何车型\n粤港澳车展上，小鹏汽车也正式公布了小鹏P5的定位：“百变舒适智能家轿”。\n这一定位中，传统家轿的一大特点——空间，被进一步赋能，成为“百变空间”。\n尽管小鹏P5看起来还是个油改电，但是实现了纯电底盘才有的大空间。小鹏P5的车长4.8米，但有2.768米的轴距，使得后排乘坐的腿部空间相当宽裕。\n但是，小鹏P5并不是仅仅提供一个使用面积，而是根据很多用车场景，借助Xsmart OS 3.0等智能功能，将它打造成一个智能空间。\n比如，根据娱乐场景，提出X-Play模式，根据睡眠场景提供X-Sleep模式，根据户外场景，提供X-GO模式等等。\nX-Play场景下，你可以躺在车里看电影\n光是定义了家庭这一用户群还不够，还要通过场景，来进一步细化目标用户，同时也提供相应场景的功能和体验。这是同样作为家轿、提供了大空间的小鹏P5，和其他家轿的根本区别。\n“百变舒适智能家轿”中，小鹏坚持了“智能”定位，继续打智能牌。这款车没有因为家轿定位而在智能化上面采取保守姿态，而是仍然扛起了探索职责，将全行业没怎么用的激光雷达首个搭载，也还要挑战城市NGP这样的功能。这一点，体现了小鹏汽车的坚持。\n这样的创新和坚持背后，体现了小鹏汽车什么产品定义策略？\n“我们的车是没有对标（车型）的。”\n小鹏汽车产品规划部副总经理江卫忠，在粤港澳车展前几天的一个媒体沟通会上说，“我们是比较逆天的创造一个品类出来：智能能力出众，同时可以满足家庭用车的需求。”\n在汽车市场增长的红利时代，汽车厂开发车型通过对标方法，就能够赚钱了。但是，如今中国汽车市场已经四连跌。汽车厂必须精准定位用户，并为他们打造超前的产品。\n小鹏P5这款车，一方面虽然定义为家轿，似乎和很多很多车型定位重合，但是另一方面，它是喜欢新潮科技的家庭打造家轿。\n如果静态地看，一辆家轿需要大空间，需要安全。但是动态地来看，越来越多互联网原住民也组织了家庭，他们对于家轿的预期是不一样的。\n智能驾驶、智能座舱加持下，车内空间除了乘坐，还是休闲、娱乐、睡眠等的空间。他们内心里隐藏了让汽车智能起来的需求，但是没有被发掘，连他们自己都未必知道。\n在前面提到的沟通会上，有媒体同行说，小鹏P5应该是为家庭的；也有媒体同行说，应该是先锋的。我说，应该是先锋家庭的吧。\n李鹏程开玩笑说我在和稀泥。但是我认为，就是如此。\n我理解，当汽车进入汽车智能电动时代之后，定义产品的公式是：用户+场景。\n“+场景”，不是对于前面用户的所有场景进行设计，而是通过场景，进一步筛选用户，进而实现用户精准区分，和用户需求的捕捉和预测。\n这种产品方法论，可能就是小鹏汽车赖以上量的Master 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