Facebook launches ads globally for Instagram Reels

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Facebook launches ads globally for Instagram Reels

Reuters2021-06-17

June 17 (Reuters) - Facebook Inc is launching ads globally on its TikTok clone Instagram Reels, the company said on Thursday.

The social media company, which is aiming to make money from its short-form video feature, began testing Instagram Reels ads in India, Brazil, Germany and Australia in April. The tests ran with brands such as BMW, Louis Vuitton, Netflix and Uber.

"We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit," said Instagram's Chief Operating Officer Justin Osofsky. "Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained."

The company said that Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.

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Comment（472）

Britmand
·2021-06-20
Nice
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jollyonn
·2021-06-18
?
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chewy144
·2021-06-18
Wow Facebook going up
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Deonc
·2021-06-18
Good, another source revenue
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hanrong
·2021-06-18
Nice
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1
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Long2themoon
·2021-06-18
Another stream of revenue for FB.
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kevinlaisq
·2021-06-18
Comment and like pls
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2
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- granola:
  Hello!
  2021-06-18
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SPOT_ON
·2021-06-18
Wow
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1
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Soksok
·2021-06-18
Good
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1
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CL777
·2021-06-18
Enough of Ads. Facebook is getting obsessed with money.. focusing on top line and neglecting user experience.. back to $300!
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- CL777:
  Yea
  2021-06-19
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- potatochip:
  Waiting for it [Helpless]
  2021-06-18
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Felicialim
·2021-06-18
Great article :)
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BellaEng
·2021-06-18
Real
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- SKHan:
  Ya
  2021-06-18
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yani
·2021-06-18
?
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egtan
·2021-06-18
Who will win ? Fb or tiktok
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AnaiAnai
·2021-06-18
nice
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Ericlam
·2021-06-18
Growing bigger
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2
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HH浩
·2021-06-18
Reel is taken youngster by the storm.
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DingDang
·2021-06-18
Buy!! Please like and comment!
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- Aloynty:
  Liked
  2021-06-18
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- HMH:
  Done
  2021-06-18
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- HH浩:
  Reciprocate
  2021-06-18
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FunnyFun
·2021-06-18
Trend this post!!!
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- FunnyFun:
  Sure. Let’s TREND together
  2021-06-18
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- Spaceman69:
  trend my comment!!!!
  2021-06-18
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tiggerteh
·2021-06-18
????
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- Ottaman:
  good
  2021-06-18
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stream of revenue for FB.","listText":"Another stream of revenue for FB.","text":"Another stream of revenue for FB.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168659036","repostId":2144742672,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":168683883,"gmtCreate":1623973921442,"gmtModify":1703824969499,"author":{"id":"3572874548548490","authorId":"3572874548548490","name":"kevinlaisq","avatar":"https://static.tigerbbs.com/329de1199f764a89b7cadf50308e183d","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3572874548548490","authorIdStr":"3572874548548490"},"htmlText":"Comment and like pls","listText":"Comment and like pls","text":"Comment and like 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