索尼虽说不想与微软竞争，但其实也没手软

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索尼虽说不想与微软竞争，但其实也没手软

三易生活2021-07-02

别看最近从超级独角兽滴滴出行，到做生鲜电商行业的每日优鲜与叮咚买菜，再到新式茶饮的代表奈雪的茶，纷纷抢滩IPO。但放眼全球，如今最为炙手可热的赛道可谓是莫过于是游戏了，从国内到海外市场，游戏厂商都成为了投资并购中的香饽饽，无数巨头更是向着游戏开发者不断挥舞着钞票。据InvestGame方面透露的信息显示，游戏行业2021年第一季度的并购交易与投融资金额，就已经超过了2020全年。这也意味着整个...

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CoffeeCheng
·2021-07-03
相互竞争才能相互进步[龇牙]
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小花猫24
·2021-07-03
[财迷]
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Kevin29
·2021-07-03
各有各做
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Waiyun
·2021-07-03
加油Sony!你可以的
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SingYourLife
·2021-07-03
Microsoft is trend nw
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- SingYourLife:
  Yes
  2021-07-03
  Reply
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JuXian
·2021-07-02
有竞争才有进步！
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- Kevin29:
  绝对赞同
  2021-07-03
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Kuittinen也投桃报李，他表示，“在SIE与其他工作室的支持下，他们可以真正地提高在行业中的地位，并且不受限制地进行创作。大家已经迫不及待地想向玩家展示未来几年的精彩内容，希望接下来能够给玩家创造更加深入人心的作品。”\n值得一提的是，当被媒体问及近期出现收购游戏工作室的浪潮，是否预示着游戏行业开始出现某种“军备竞赛”时，Hermen Hulst予以了否认，并表示SIE此次收购并非是与微软举行军备竞赛，因为上一次收购Insomniac已经是2019年的事情了。\n然而不可否认的是，游戏行业新一轮的军备竞赛已经在事实上拉开了帷幕。在国内市场所表现出的，是腾讯与字节跳动分别为了绞杀对手/突出重围而一掷千金，而海外则是微软和索尼对于游戏工作室的收购，则是两种理念之间的交锋。\n\n对于微软而言，在前几个世代中，Xbox在与PlayStation的竞争中并未取得先机，而之所以能够坚持至今，所依靠或是微软的家大业大。为了改变这一局势，微软则开始力推XGP订阅服务（Xbox Game Pass），试图跳出主机大战的定势思维，在XSX/XSS、PC，甚至移动端建立一个整合的游戏平台。\n通过前期补贴降低玩家成本，让大量轻度主机玩家乃至PC、手游玩家加入XGP的阵营，一旦用户对其形成使用习惯，未来则势必将会带来细水长流的稳定现金流，也能够将用户彻底捆绑。而用户规模的领先则会让微软得到更多第三方游戏厂商的支持，最终摆脱在游戏阵容方面的劣势。\n\n而在本世代，微软的思路其实非常明确，就是试图用互联网企业的模式，来配合云游戏技术打造一个横跨主机、PC、移动端的多元化游戏生态，用用户规模来压倒索尼。而反观索尼，由于PlayStation没有类似XGP的订阅服务存在，就导致了其暂时无法正面狙击这一策略。\n在这样的情况下，索尼购买第三方游戏工作室，在业内人士看来或是试图延续自己在此前压倒微软的方法论，也就是任天堂已故掌门人山内溥山内溥在上世纪90年代提出的“第一方软件决胜论”简化版。也就是用独占游戏来提升用户的粘性和忠诚度，以推动主机的销量，并且这也是此前PlayStation压制Xbox的关键，例如圣莫妮卡公的《战神》系列，顽皮狗的《神秘海域》、《最后的生还者》，游骑兵工作室的《地平线：零之曙光》、《杀戮地带》等等一系列声名赫赫的大作，毫无疑问也是玩家购买PlayStation游戏主机的关键。\n\n为什么收购工作室能够同时让微软和索尼觉得可以实现各自的战略呢？因为游戏工作室就是游戏行业的生产力，特别是曾经打造出知名产品，证明了自己开发能力的游戏工作室，更是一种稀缺资源。在InvestGame的统计数据中，也呈现了出知名厂商或游戏圈老兵创业更受资本青睐的现象。\n而从市场背景上来说，由于技术的进步让不同平台主机之间的架构趋同，也使得第三方游戏工作室在不同平台间移植游戏的门槛几乎不再存在，这一点也让主机厂商几乎形成不了对第三方开发者的约束力。索尼和微软现在想要让某些游戏在自家平台独占，唯一的方式就是“撒币”。既然都是要花钱，与其次次与有实力的第三方工作室谈判，显然不如直接买下来一劳永逸。\n\n微软的XGP想要实现目标，核心主旨无疑就是“将朋友搞得多多的”，而索尼的PS5想要卖得更好，靠的是用户想玩的游戏只有我这里才有。这时候，每一家第三方游戏工作室都有可能是影响平衡的砝码，微软拿下贝塞斯达后，转头就用《星空》独不占PlayStation平台给了索粉当头一棒，索尼要是继续无动于衷，在微软的逐步蚕食下，此前PlayStation所获取的市场竞争力自然也就难保了。\n索尼与微软有想买的心，不少第三方工作室其实也想卖。要知道，游戏开发是一个赌性很重且沉没成本极为高昂的生意，有关投巨资最后赔掉裤子的案例在游戏行业可谓是数不胜数，而托庇于巨头的羽翼下，用一定的创作自由来换取更理想的生存环境显然并不难理解。\n因此次时代游戏主机之争刚刚开启不久后，即便索尼嘴上说着无意与微软进行军备竞赛，但是即便是出于迟滞XGP生态扩张的原有，其未来在收购工第三方作室上的脚步显然也一点都不能慢。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":152388876,"gmtCreate":1625270646595,"gmtModify":1703739609366,"author":{"id":"3584736376955225","authorId":"3584736376955225","name":"CoffeeCheng","avatar":"https://static.tigerbbs.com/6e86e02e098597a747f2b6782c22136e","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"相互竞争才能相互进步[龇牙]&nbsp;","listText":"相互竞争才能相互进步[龇牙]&nbsp;","text":"相互竞争才能相互进步[龇牙]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/152388876","repostId":2148808143,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":152398465,"gmtCreate":1625268992757,"gmtModify":1703739565015,"author":{"id":"3578310588131461","authorId":"3578310588131461","name":"小花猫24","avatar":"https://static.tigerbbs.com/5bd0b1cd795a1758b12afd5172b20ce6","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"[财迷]&nbsp;","listText":"[财迷]&nbsp;","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/152398465","repostId":2148808143,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":152971548,"gmtCreate":1625267653884,"gmtModify":1703739534243,"author":{"id":"3579135726453814","authorId":"3579135726453814","name":"Kevin29","avatar":"https://static.tigerbbs.com/4bcf91fefd04d4906409e47143e582b0","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"各有各做","listText":"各有各做","text":"各有各做","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/152971548","repostId":2148808143,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":152057649,"gmtCreate":1625244730481,"gmtModify":1703739379442,"author":{"id":"3586934236875265","authorId":"3586934236875265","name":"Waiyun","avatar":"https://static.tigerbbs.com/452e50354771a98efbac7bad34d96bb1","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"加油Sony!你可以的","listText":"加油Sony!你可以的","text":"加油Sony!你可以的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/152057649","repostId":2148808143,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":152065783,"gmtCreate":1625242639642,"gmtModify":1703739348315,"author":{"id":"3581681754105950","authorId":"3581681754105950","name":"SingYourLife","avatar":"https://static.tigerbbs.com/fd0b735d5634aa1f5b3ba8c8099da765","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"Microsoft 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