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3 Reasons to Buy Apple Stock in 2022 -- And Never Sell

Motley Fool2022-01-26

Tech giant Apple (NASDAQ:AAPL) is one of the largest corporations in the world, boasting a monster market cap of $2.7 trillion. It may be difficult to believe that the California-based company still has significant room to grow at these levels.

But lots of things that are hard to believe are true, and although Apple has smoked the broader market in the past decade, there remains plenty of fuel left in its growth engine. Let's look at three reasons why the tech juggernaut is worth buying and holding onto for a very long time.

AAPL data by YCharts

1. iPhone sales are still going strong

Apple's signature device, the iPhone, was first released in 2007. And while it has become one of the leading smartphones on the market, new releases of the iPhone still generate quite a lot of buzz -- more than 14 years after it was first introduced. Perhaps more importantly, iPhone models continue to generate robust sales for the tech company.

During Apple's fourth quarter of its fiscal year 2021, which ended on Sept. 25, 2021, Apple generated $38.9 billion in sales from its iPhone segment, representing a 47% jump compared to the year-ago period. Some analysts had predicted that excitement surrounding new iPhone releases would eventually die down, and sales of the products would plummet as a result.

True, new releases of the product no longer produce the level of enthusiasm they did back in the late 2000s, but even after all these years, the iPhone lives on, and in a big way.

Image source: Getty Images.

2. Apple's booming services segment

Over the past five years, Apple's services unit has become increasingly important. The company records revenue associated with subscription-based (and other) services in this segment. It includes Apple TV+ revenue, iCloud-related services, Apple Pay, and many other things. During the company's fiscal year 2021, this business was the second largest in sales, only behind the iPhone segment.

Apple's services revenue came in at $68.4 billion for the year, growing 27.3% compared to the fiscal year 2020. One major perk of this unit is that it boasts juicier margins than the rest of Apple's business. In its fiscal year 2021, the company's gross margin was 41.8%. Apple's product gross margin came in at 35.3%, compared to 69.7% for its services unit.

As the tech giant continues to grow this segment, it will have an increasingly positive impact on its bottom line. And that bodes well for the company's future.

3. Brand names matter

Companies that survive the test of time tend to have one thing in common: a competitive advantage. Of course, that can come in many different forms, be it from high switching costs, the network effect, or intangible assets such as patents and copyrights. Apple also has a solid competitive edge, namely its brand name (an intangible asset).

Businesses with solid reputations and influential brand names continue to attract customers even when they face strong competitors with similar or exchangeable products. Apple routinely ranks near (or at) the top in lists of companies with the most valuable brand names. For instance, in Forbes' 2020 iteration of its annual ranking, Apple came in at number 1.

At this point, the company could sell almost anything at a premium by merely branding it with its prized logo. That's something that will help maintain the company's lead over its peers while it keeps delivering solid returns for its shareholders.

Don't jump off this ship

Every company faces obstacles, and Apple has recently encountered its share of headwinds. Most notably, the company's supply chain issues have hindered its ability to meet the demand for certain products. Apple is managing to perform well despite these struggles, but competitive pressures and regulatory problems in countries such as China could weigh on the company in the future.

Investors shouldn't ignore these issues and others that could arise. However, even with these caveats taken into account, Apple's overall business looks rock-solid. Considering the company has such a stronghold on the market, its price to sales (P/S) ratio of 7.6 looks more than reasonable when compared to the broader tech sector's P/S of 30.8. This coupled with a valuation approaching $3 trillion, the tech company is an excellent buy-and-hold stock.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Comment31

  • LimLS
    ·2022-01-26
    Why not look at Apple past 5 years average PE and current PE?. Not saying Apple is not good or too expensive. But to say never sell is exaggeration. Apple is a great company that I'm more than happy to pick up at a reasonable price which is pretty close to the current price. Also was happy to sell part of it earlier just to realise some profit. A bird in the hand to worth 2 in the bush.
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    • GuSen
      [Cool]
      2022-01-26
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    • bubbly9
      Apple's P/E ratio has increased a lot in the past five years.
      2022-01-26
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    • haircut
      well said
      2022-01-26
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  • superpopo
    ·2022-01-26
    4?
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  • Moonbyul
    ·2022-01-26
    Yes Apple is a good stock to buy for a long term investment. 
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    • Moonbyul
      Please do research before buying in Apple. Read more article about Apple too.
      2022-01-26
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    • superpopo
      sure ah?
      2022-01-26
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    • Moonbyul
      Ya. cos every year they launch New Iphone product. This march they will launch new product too. i want to buy Apple stocks. But will wait for the Fed to taper the bonds First. then Apple price drop.
      2022-01-26
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  • Fongfong
    ·2022-01-26
    👍🏻👍🏻👍🏻
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  • Mister Makam
    ·2022-01-26
    one aspect of apple that beats most other stocks even in this time for fear of rising interest rates is the money in the bank. no worries of having to borrow which puts it miles ahead of everyone else. agree, this one is a buy and hold forever kind of stock.
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  • HLien
    ·2022-01-26
    Waiting for it to drop more. Got it at 138.
    Reply
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    • XLMM
      That is an awesome price. I dont think it will dip so much. I would buy lots of apple if it does! 😂
      2022-01-26
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  • vincentheng8
    ·2022-01-26
    Buy!
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  • Naknak
    ·2022-01-26
    Oh wow
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  • koolgal
    ·2022-01-26
    Based on the author's 3 great reasons to hold Apple, they give investors more confidence to invest in Apple long term.  Apple certainly has a wide brand moat and an excellent management which continues to innovate and add new products in order to grow exponentially! Go Apple! 🚀🚀🚀🌙🌙🌙🍎🍎🍎
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    • koolgal
      Yes I agree
      2022-02-06
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    • koolgal
      Thanks
      2022-02-06
      Reply
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    • koolgalReplying tochaicka
      Yes
      2022-02-06
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    View more 2 comments
  • Ahlec
    ·2022-01-26
    Need to cash out eventually. Unless u own enough to borrow off them.
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    • LimLS
      Yes. Nothing wrong with selling and cashing out. There is no such thing as buy and hold forever. That's just a lazy way of investing and might just come back to bite us in the ass in the future
      2022-01-26
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  • grizzlylee
    ·2022-01-26
    Agrees
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  • Tootsieroll
    ·2022-01-26
    Hold till I die
    Reply
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  • Nooraisha Hashim
    ·2022-01-26
    Great to know 😊
    Reply
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  • NaniKore
    ·2022-01-26
    Apple at heart 
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  • Steven Tay
    ·2022-01-26
    Okok
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  • MHh
    ·2022-01-26
    Does buying and holding $Apple(AAPL)$need any reasons?[LOL] 
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  • ravel
    ·2022-01-26
    Ok
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  • SF Chong
    ·2022-01-26
    Buy the dip!!!
    Reply
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    • ravel
      Ok
      2022-01-26
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  • Tiongwee
    ·2022-01-26
    Like
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  • novben7
    ·2022-01-26
    👍👍
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    • Tiongwee
      Ok
      2022-01-26
      Reply
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