可口可乐CEO警告称，消费者不会长期忍受高价格

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可口可乐CEO警告称，消费者不会长期忍受高价格

市场资讯2022-02-12

可口可乐首席执行官詹姆斯·昆西（James Quincey）周四警告称，消费者是否愿意支付更高的价格，将成为下一阶段需要关注的焦点。随着生产成本的上升，消费品公司一直在逐步提高价格，到目前为止，消费者似乎接受了价格的上涨。麦当劳（McDonald‘s）、Chipotle （CMG）和其他公司的高管最近都表示，更高的价格并没有赶走顾客——事实上，随着价格的上涨，销售额也在增长。但昆西在周四的分析师...

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Tyliew
·2022-02-12
[笑哭] [捂臉]
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SP2021
·2022-02-12
贊
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JaniceZhu
·2022-02-12
[可愛] 然後，又不降價？
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Moonchj
·2022-02-12
留意
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Quincey）周四警告称，消费者是否愿意支付更高的价格，将成为下一阶段需要关注的焦点。随着生产成本的上升，消费品公司一直在逐步提高价格，到目前为止，消费者似乎接受了价格的上涨。麦当劳（McDonald‘s）、Chipotle （CMG）和其他公司的高管最近都表示，更高的价格并没有赶走顾客——事实上，随着价格的上涨，销售额也在增长。但昆西在周四的分析师电话会议上表示，这种情况可能很快就会改变。昆西说，到目前为止，由于特殊情况，企业能够轻松地提高价格。由于政府在疫情期间向经济注入了刺激资金，消费者更能负担得起价格的上涨。而且，当成本全面上升时，消费者不太可能对个别商品的价格上涨感到惊讶。但这些情况都是暂时的。“最终会进入另一个阶段，出现通货膨胀和收入挤压”昆西说，“在其他所有公司都在涨价的刺激环境下，定价更容易。当收入真正受到挤压时，情况会困难得多。”而这个阶段已经到了。与疫情初期相比，美国人预计2022年的联邦援助要少得多，而此时的通货膨胀正创下历史新高。截至1月份的一年中，未经季调的消费者价格指数（CPI）上涨了7.5%。这是自1982年2月以来的最高年度价格涨幅，涨幅高于经济学家的预期。尽管工资在上涨，但考虑到物价的上涨，大多数薪资涨幅都是温和的。对于一些工人来说，由于通货膨胀，过去两年的实际工资下降了。不过，昆西的话并不意味着可口可乐（Coca-Cola）在回避涨价。该公司去年提高了价格，如果需要，今年可能还会这样做。其竞争对手百事可乐（PepsiCo）也在周四召开了分析师电话会议，在涨价问题上也表现得很谨慎。首席财务官Hugh Johnston在电话会议中表示：“我们已经基于弹性构建了多种场景。”价格弹性指的是价格变化时需求受到的影响。“我们有计划对其中任何一个做出反应……我们今年的计划必须非常灵活。”但涨价的是百事可乐。约翰斯顿说：“今年的定价将是稳健的，以适应成本的增长。”","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9092527201,"gmtCreate":1644676876727,"gmtModify":1676533952411,"author":{"id":"3586350955637820","authorId":"3586350955637820","name":"Tyliew","avatar":"https://static.tigerbbs.com/160e574cf1b0ade27622b7fde3d21d2b","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3586350955637820","authorIdStr":"3586350955637820"},"htmlText":"[笑哭]&nbsp;[捂臉]&nbsp;","listText":"[笑哭]&nbsp;[捂臉]&nbsp;","text":"[笑哭] [捂臉]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092527201","repostId":2210159544,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":9092214250,"gmtCreate":1644632712442,"gmtModify":1676533948987,"author":{"id":"3575508103712478","authorId":"3575508103712478","name":"SP2021","avatar":"https://static.tigerbbs.com/bb4b05cedc2864e9c2d8796bb319f4bb","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3575508103712478","authorIdStr":"3575508103712478"},"htmlText":"贊","listText":"贊","text":"贊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092214250","repostId":2210159544,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":9092212400,"gmtCreate":1644632526278,"gmtModify":1676533948941,"author":{"id":"3580721934889206","authorId":"3580721934889206","name":"JaniceZhu","avatar":"https://static.tigerbbs.com/af488b5cafb7800a5651f7df4b054547","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3580721934889206","authorIdStr":"3580721934889206"},"htmlText":"[可愛]&nbsp;然後，又不降價？","listText":"[可愛]&nbsp;然後，又不降價？","text":"[可愛] 然後，又不降價？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092212400","repostId":2210159544,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":9092203264,"gmtCreate":1644628392458,"gmtModify":1676533947769,"author":{"id":"3586599855226207","authorId":"3586599855226207","name":"Moonchj","avatar":"https://static.tigerbbs.com/a70af8809a95756364cc82fcfde2f404","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3586599855226207","authorIdStr":"3586599855226207"},"htmlText":"留意","listText":"留意","text":"留意","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092203264","repostId":2210159544,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":144,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}