Sept 6 (Reuters) - Apple Inc will likely unveil a new line of iPhones, Watch Series 8 and other products on Wednesday at an event awaited by Wall Street and its legions of customers.
The event, "Far Out", will begin at 1700 GMT at the Steve Jobs Theater in Apple's headquarters in Cupertino, California. It is the company's first indoor event since the pandemic.
Based on reports, here are some of the expected announcements:
IPHONE 14
Apple usually launches new iPhones at the September event. The latest device is expected to include updates to the camera, storage and design, as well as satellite network connectivity.
The "mini" version of the iPhone may be discontinued, according to reports.
Pricing and bundling options for Apple's flagship product will be watched closely as decades-high inflation batters demand for all, but the most premium smartphones.
"Apple could choose to increase the price of the Pro models and leave the lower end models unchanged," BofA Securities analyst Wamsi Mohan said.
SATELLITE NETWORK CONNECTIVITY
Satellite network connectivity was one of the test features for iPhone 14 before mass production, said TF International Securities analyst Ming-Chi Kuo, known for his accurate predictions related to Apple's product launches.
The possible feature would allow users to send emergency text messages in situations where they are without a network.
APPLE WATCH
The Watch Series 8 is expected have a bigger display and more health features, including a body-temperature sensor.
The company may also launch a Pro version of the Watch.
AIRPODS PRO 2
The new model will likely feature enhanced sound quality and more sensors. Its case is expected to be water and sweat resistant, with support for magsafe wireless charging.
Some reports suggest the case could have a type-C port.
AUGMENTED REALITY/VIRTUAL REALITY HEADSETS?
There has been curiosity among investors and fans about a mixed reality headset, but analysts do not expect the product to be launched until next year because of ongoing supply chain bottlenecks.
"There could be some clues around a new AR/VR product although unlikely to be launched before 2023," BofA Securities' Mohan said.
Here is a list of Apple launches at previous events:
Past Events | Date | Products launched |
Worldwide Developer's Conference | June 6, 2022 | MacBooks with M2 chip |
"Peak Performance" | March 8, 2022 | iPhone SE, iPad Air, Mac Studio, Studio Display, |
"Unleashed" | Oct. 18, 2021 | MacBook Pro with M1 Pro and M1 Max chips, AirPods 3rd Gen |
"California Streaming" | Sept. 14, 2021 | iPhone 13 series, iPad with A13, iPad Mini with A15, Apple Watch Series 7 |
"Spring Loaded" | April 20, 2021 | iPad Pro with M1, AirTag, iPhone 12 and 12 mini in purple |
Also Read: Apple iPhone 14 event: A price hike is expected, but will there be ‘one more thing’? Source: MarketWatch
Apple Inc.’s coming iPhone 14 lineup might not bring too many new features, but there could be one big change in store.
After holding steady on iPhone prices a year ago, some analysts expect that Apple will increase the price of its iPhone 14 Pro models this year amid camera, chip, and design enhancements—as well as lingering pressure from supply costs and the strong U.S. dollar. Amid the highest inflation rates in decades, there have been concerns about consumers growing more cost-conscious — especially lower-wage earners — but Apple is expected to keep its standard iPhone models at the same starting price while increasing the base $999 and $1,199 prices on its iPhone Pro and Pro Max.
“While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release,” Wedbush analyst Daniel Ives wrote in a recent note to clients.
The company is expected to debut the new iPhone family at a Wednesday event that will kick off at 1 p.m. Eastern time. Apple’s smartphones are its biggest business by far, bringing in more than $162 billion through three quarters of the company’s fiscal year, more than 57% of Apple’s revenue total.
But The planned iPhone 14 debut comes amid uncertainty about how smartphone demand will hold up in the macroeconomic climate. IDC recently projected a 6.5% decline in global smartphone shipments this year, after shipments underperformed their estimates while declining for four quarters in a row. iPhone demand seems to have held up better than the overall market, however, and Apple Chief Executive Tim Cook said on the company’s last earnings call that he hadn’t noticed “obvious evidence of macroeconomic impact” on the iPhone.
Other than the price, the biggest news out of Apple’s event could be what isn’t mentioned, or gets taken away. Few observers expect Apple to show off its highly anticipated next product category, a headset, and Apple could be saying goodbye to the iPhone Mini and the infamous “notch.”
Apple is expected to do away with the mini version of its base iPhone, and it could add a 6.7-inch configuration for the first time, according to Bloomberg News. Also, five years after Apple introduced a “notch” at the top of its iPhone X model that wasn’t exactly a fan favorite, Bloomberg reports it could finally be going away with the iPhone 14 update in favor of “hole-punch and pill-shaped cutouts for the front camera and Face ID sensors.”
A Steve Jobs-worthy “One More Thing” that details Apple’s next big invention has long been absent from iPhone events, but his successor might have something up his sleeve that fits the bill. Apple has been developing a headset that is expected to integrate long-gestating mixed-reality technology, which Cook has long called “a big idea like the smartphone.” Experts expect it to reach consumers in 2023 at the earliest, but few analysts believe its first appearance will be at Wednesday’s event, even as Meta Platforms Inc. prepares to reveal its next-generation VR tech.
Given a lack of chatter about the device more recently, it’s perhaps unlikely that Apple is ready to trot the product out for viewing in September—or else the silence means that Apple has done a good job of keeping the wraps on its “one more thing.” Bloomberg reported in May that the company “aimed to unveil the headset as early as the end of this year or sometime next year, with a consumer release planned for 2023.”
Those holding out for foldable and flip phones like the models Samsung Electronics Co. Ltd. debuted a few weeks back will likely have to keep waiting for that sort of launch at Apple, but iPhone fans should expect a faster processor and the end of a much-mocked design element.
There could be a long awaited announcement of satellite connection technology for iPhones, which would allow people to communicate even while far off the beaten path. The move was expected last year and was not announced, and a similar setup is happening into this year, with analyst Ming-Chi Kuo writing this week that “Apple had completed hardware tests for this feature,” but “whether iPhone 14 will offer satellite communication service depends on whether Apple and operators can settle the business model.”
The iPhone Pro models are expected to get the majority of the upgrades, relative to the regular iPhone models. Bloomberg News has reported that Apple plans to introduce a 48-megapixel camera, a faster chip, and better battery life for the iPhone 14 Pro and iPhone 14 Pro Max. MacRumors notes that the enhanced camera would let more light pass through the lens, something that could allow for better image quality, including when shooting with the company’s Portrait Mode feature.
The iPhone 14 Pro could also feature the new A16 chip, which MacRumors has said may help the company power the new camera, as well as the always-on display that some Apple watchers are expecting to finally see on the latest model. While Apple is thought to be planning chip upgrades for the Pro models, 9to5Mac expects that the company could stick with the same A15 chip for the base iPhone 14 line that was used in the iPhone 13 family.
Also expected at the Wednesday event is an update to the Apple Watch lineup. Bloomberg reports that Apple is planning to introduce an Apple Watch SE featuring a faster chip, an Apple Watch Series 8 containing a body-temperature sensor, and a pro-level model. Evercore ISI analyst Amit Daryanani said that the hypothetical Apple Watch Pro could bring “more battery life, a larger screen, and new fitness features.”
Apple’s iPhone event comes a week earlier in September than its one last year, suggesting to Evercore’s Daryanani that the company might also make the phones available for purchase sooner. For investors, that means Apple’s September quarter could feature an extra week of iPhone sales relative to last year’s.
Apple stock has declined 10.9% so far this year, as the Dow Jones Industrial Average — which counts Apple among its 30 components — has declined 12.9% and the S&P 500 index has fallen 16.8%.