Is Starbucks losing its mojo in China
@Mkoh:
China the growth engine of Starbucks appears to have hit a speed bump. The relentless expansions seems to have cause market fatigue in China and it lead to many to believe that they are losing their mojo in China.Here's a breakdown of the situation: 1. Declining Performance Metrics: * Comparable Store Sales: Starbucks China saw a 14% decline in comparable store sales in Q4 Fiscal Year 2024, and an 8% decrease for the full fiscal year 2024. More recently, comparable store sales in China were flat in Q2 2025 after dropping for four straight quarters. * Average Ticket & Transactions: Both average ticket and comparable transactions have seen declines in China. * Revenue Growth: For fiscal year 2024, Starbucks China's revenue decreased by 1.4% year-on-year. 2. Fierce Compe