My choice of a high ROIC company is none other than the $Apple(AAPL)$of my eye. It has an enormous cash pile that allows it to invest in all Internet of Things and broaden its product lines and services to harvest the loyalties of its followers. It has high pricing power by virtue of its strong brand and customer loyalty. It also has strong bargaining power over its suppliers, many of whom list Apple as their top customer that they cannot afford to lose. It is also moving up the supply chain to control many of the components going into its products. Apple has been the leader in many of the market segments in which it competes, and has continually invested in innovations to maintain its lead over its peers. In fact, it