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- 欢乐大宝贝欢乐大宝贝
  ·2020-10-07
  stay hungry, stay foolis.
  Steve Jobs left nine years ago to revisit his most classic commencement speech: three stories worth listening to.
  在9年前的2011年10月5日，苹果前CEO乔布斯永远地离开了我们。作为开创移动互联网时代的商业奇才，他曾带领苹果公司推出了一系列深刻改变现代通讯、娱乐、生活方式的产品。相信很多人一定有这样的感慨，
  Steve Jobs left nine years ago to revisit his most classic commencement speech: three stories worth listening to.
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to.","url":"https://stock-news.laohu8.com/highlight/detail?id=1124347441","media":"创业邦","summary":"在9年前的2011年10月5日，苹果前CEO乔布斯永远地离开了我们。\n作为开创移动互联网时代的商业奇才，他曾带领苹果公司推出了一系列深刻改变现代通讯、娱乐、生活方式的产品。相信很多人一定有这样的感慨，","content":"<p>Nine years ago, on October 5, 2011,<a href=\"https://laohu8.com/S/AAPL\">Apple</a>Former CEO Steve Jobs is gone forever.</p><p>As a business genius who pioneered the mobile internet era, he led Apple to launch a series of products that profoundly changed modern communication, entertainment, and lifestyles. Many people must have this feeling: if Steve Jobs had remained healthy, what would Apple, smartphones, and us be like today?</p><p>But there are no \"what ifs.\"</p><p>Even today, we haven't forgotten Steve Jobs; his story can still easily touch each of our weakest points.</p><p>Today, we share with you Steve Jobs' commencement speech at Stanford University on June 2, 2005.</p><p>This speech was included in one of the BBC's top 100 English speeches and is one of the most classic commencement addresses in Stanford history and even in the history of universities across the United States. Famous things left behind in the speech<b>\"Saty Hungry, Stay Foolis\"</b>This has become a famous saying that many Steve Jobs followers regard as their guiding principle.</p><p>In his speech, Jobs told three stories: from despair to hope; From birth to death; From success and fame to utter defeat; From a crushing defeat to a dramatic comeback... the humorous yet easy-to-understand language is every word precious.</p><p>Fourteen years later, on June 16, 2019, Cook mentioned the speech from 14 years ago twice in his commencement speech at Stanford University, saying, \"Truth is always truth, and what Steve said 14 years ago still applies today.\"</p><p>The following is the original text of Steve Jobs' speech. Enjoy!</p><p>I am deeply honored to be with you today at the graduation ceremony of one of the best universities in the world. I never graduated from college. To be honest, this is the closest I've come to \"graduating from college\".</p><p>Today I want to tell you three stories from my life. That's it. It's not a big deal. It's just three stories.</p><p><b>The first story is about \"connecting dots into lines\".</b></p><p>I dropped out of Reed College after only six months, but I still frequently attended classes, and it took about eighteen months before I actually left campus. So, why did I drop out of school?</p><p>It started before I was born. When my mother conceived me, she was a young, unmarried graduate student, so she decided to give me up for adoption. She wanted me very strongly to be adopted by someone who had gone to college, so everything was arranged for me to be adopted by a lawyer and his wife as soon as I was born. As soon as I was born, the couple suddenly changed their minds; what they really wanted was a girl.</p><p>Thus, my adoptive parents (who were still on the list of registered applicants at the time) suddenly received a phone call in the middle of the night: \"We have an unexpected baby boy. Do you want him?\" They replied, \"Of course.\" But my biological mother later discovered that my adoptive mother did not have a university degree, and my adoptive father did not even graduate from high school. She refused to sign the final adoption papers. But a few months later, my parents promised to send me to college in the future, and my birth mother relented.</p><p>Seventeen years later, I actually went to university. But I naively chose a school that was almost as expensive as Stanford, and my working-class adoptive parents used all their savings to pay for my college tuition. Six months later, I don't see any value in going to college.</p><p>I didn't know what I wanted to do with my life, and I didn't know how college would help me find the answer. At this moment, I am spending all the money my parents have saved in their lives. So I decided to drop out of school, and I believe it was a good decision. At the time, I was a little unsure about doing this, but looking back, it was one of the best decisions I've ever made.</p><p><b>From the moment I dropped out, I didn't have to take required courses that I wasn't interested in, and I could sit in on courses that looked interesting.</b></p><p>Not everything was going well at that time. I have no dormitory, so I can only sleep on the floor of my friend's room; I returned the Coke bottle for a 5-cent deposit to buy something to eat; Every Sunday night, I would walk seven miles across town to the Hare Krishna shrine for my weekly meal. I like that.</p><p>Most things I did out of curiosity and intuition proved invaluable. Let me give you an example:</p><p>At that time, Reed College offered calligraphy classes that were probably the best in the United States. All the posters on campus, all the drawer labels, were beautifully written. Since I have dropped out of school and no longer need to take regular courses, I decided to take a calligraphy course to learn how to write well. I studied serif and sanserif fonts, learned to adjust the spacing according to different letter combinations, and understood what makes great letterpress so great.</p><p>The calligraphy class was wonderful, with historical significance and artistic exquisiteness that science cannot capture. I found it incredibly interesting.</p><p>These things should have been of no practical use to me throughout my life, but ten years later, when we designed the first Macintosh computer, everything I learned in calligraphy class surfaced in my mind. We incorporated it all into the design of the Mac computer.</p><p>This is the first computer in history with exquisite font layouts. If I had never attended that class in college, Macs wouldn't have had such rich fonts or such proper font spacing. Moreover, if Windows computers hadn't copied Macs, PCs probably wouldn't have such beautiful fonts.</p><p>If I hadn't dropped out of school, I wouldn't have been sitting in on calligraphy classes, and my personal computer probably wouldn't have had such beautiful fonts.</p><p>Of course, it was impossible to see the future from this point when I was still in college. But looking back 10 years later, everything is very clear.</p><p>To reiterate, you cannot see the future from the present; you can only see the whole story clearly when you look back.<b>Therefore, you must believe that these dots will eventually connect in your future. You must believe in something—your courage, your destiny, your life, your karma, and so on.</b>This has never disappointed me, and it has completely changed my life.</p><p><b>My second story is about \"love and gain and loss\".</b></p><p>I am lucky because I discovered what I like to do early on. When I was 20, I started Apple with Steve Wozniak in my parents' garage. We worked incredibly hard, and in ten years, Apple grew from just the two of us in the garage into a company with more than 4,000 employees and a market capitalization of 2 billion. In our ninth year, we had just released our best product—the Macintosh computer—and I had just turned 30. Then I got fired.</p><p>How could you get fired from the company you started?</p><p>Here's the thing: as Apple grew, we hired someone I thought was quite talented to run the company with me, and everything went smoothly for the first year. But then our views on the future began to differ, and eventually we argued, and at that point, our board of directors sided with him. So, I left at the age of 30, and made it known to everyone. It was a devastating blow to me that the focus of my entire adult life was no longer there.</p><p>For a few months, I really didn't know what to do. I feel like I've let my entrepreneurial predecessors down—I've lost the baton that was passed to me. I went to David Packard and Bob Noyce to try to apologize for messing things up.</p><p>This failure became known throughout the city, and I even considered fleeing Silicon Valley.</p><p>But I gradually began to have a clear idea—I still love everything I've done. The changes at Apple haven't changed that in the slightest. I was expelled, but I still love my career. So I decided to start over.</p><p>I didn't realize it at the time, but it turned out later that...<b>Getting fired from Apple was the best thing that ever happened to me.</b>I let go of the burdens of my existing achievements, replaced by the ease of starting a new business and exploring the future. This allowed me to move lightly into one of the most creative periods of my life.</p><p>Over the NeXT five years, I founded NeXT and Pixar, and I fell in love with an amazing woman who later became my wife. Pixar produced the world's first computer-generated animated film, Toy Story, and is now the world's most successful animation studio.</p><p>Then, in a dramatic turn of events, Apple acquired NeXT under a unique opportunity, and I returned to Apple. The technology we developed at NeXT is the core technology that has brought Apple back to life. And Laurence and I have a happy family together.</p><p>I'm pretty sure none of this would have happened if I hadn't been fired by Apple. It's a bitter pill, but I think it's good for the patient.<b>Sometimes, life will hit you hard, but don't lose faith. I believe the only motivation that keeps me going is that I love everything I do. You must find what you love. This is true for lovers, and it is also true for work.</b></p><p>Your work will take up most of your life, and the only way to be truly satisfying is to do what you think is great. And the only way to do great work is to love your work.<b>If you haven't found something you enjoy doing yet, please keep looking. Don't pause. Search with all your body and mind, and when you find it, you will feel something. And, like anything beautiful, it grows new with time.</b>Therefore, we must keep searching and never give up. Don't give up halfway.</p><p><b>My third story is about \"death\".</b></p><p>When I was 17, I read a proverb that went something like this: \"If you live each day as if it were your last, one day you will find that you are right.\" This statement left a deep impression on me, and for 33 years since then, I have looked in the mirror every morning and asked myself: \"If today were my last day, would I still do what I am about to do today?\" When the answer was \"no\" many times in a row, I knew I needed to make some changes.</p><p><b>\"Remember you're about to die\" is the most important proverb I've ever heard; it helped me make a very important decision in my life.</b>。 Because almost everything—including all external expectations, all pride, all fear of embarrassment or failure—vanishes in the face of death, leaving behind what truly matters.<b>Sometimes you think you might be losing something, and \"remembering you're going to die\" is the best way I know to escape this mental trap.</b>Now that you are naked and free from attachments, you have no reason not to follow your heart.</p><p>About a year ago, I was diagnosed with cancer. At 7:30 that morning, I had a scan that clearly showed a tumor growing in my pancreas. I didn't even know what the pancreas was at the time, and the doctors told me it was almost certainly an incurable cancer, and I had an estimated three to six months to live. The doctors advised me to go home and finish everything, which is doctors' jargon and means to prepare for the end.</p><p>This means that in the next few months you will have to finish saying what you will say to your children for the next ten years, it means that you will have to make sure that everything is in order to make life as easy as possible for your family, and it means that you will have to say goodbye to the world.</p><p>This diagnosis haunted me all day, and that evening I had a biopsy: they inserted an endoscope into my throat, through my stomach and into my intestines, and inserted a probe into my pancreas to obtain some tissue cells. I was under anesthesia, and my wife, who was there, told me that the doctors screamed when they looked at the cells under a microscope because they discovered that it was a very rare and surgically curable form of pancreatic cancer. Later I had surgery and am now recovering.</p><p>This is the closest I've ever been to death, and I hope it will be the closest I've ever been to death for decades to come. After this experience, death is no longer just a useful concept for me that is limited to pure imagination, so I can speak to you with greater confidence about my views on death:</p><p><b>No one wants to die, and even if people want to go to heaven, they won't die to get there, but death is our common end, and no one can ever escape it. And this is reasonable, because death is probably the best invention of life; it is the driver of life change, clearing away old age and paving the way for a new generation.</b></p><p>You are the new generation now, but one day soon, you will gradually become old and be eliminated from the stage of life. Sorry to exaggerate, but it's true.</p><p>Your time is limited, don't waste your life living someone else's life. Don't be bound by dogma, because that is the purpose of other people's lives. Don't let other people's dissenting opinions drown out your own inner voice. Most importantly, be brave enough to follow your heart and intuition; they already know what you want to become, and everything else is secondary.</p><p>When I was young, there was a wonderful publication called the Whole Earth Catalog, which was one of the books our generation considered biblical.</p><p>It was founded not far from here in Menlo Park by Stewart Brand, who brought poetry to the magazine and gave it a vibrant life. That was in the late 1960s, and the publication was produced entirely with a typewriter, scissors, and a Polaroid camera.</p><p>It's a bit like a paperback version.<a href=\"https://laohu8.com/S/GOOG\">Google</a>But it was 35 years earlier than Google. This is idealism, full of neat tools and great imagination.</p><p>After several issues of Global Overview, Stewart and his team naturally published the final issue. It was the mid-1970s, and I was about your age.</p><p><b>On the back cover of the last issue is a photograph of a country road in the early morning. If you are adventurous, it may be the kind of road you want to hitch a ride on.</b></p><p>Below the photo is a line of text:<b>\"Thirst for knowledge is like hunger, humility is like foolishness.\"</b>。 That was their parting message when they stopped publishing.</p><p>The pursuit of knowledge is like hunger, and humility is like foolishness. I always had such expectations of myself.</p><p>And now, as you graduate and embark on a new life, I wish you the same. The pursuit of knowledge is like hunger, and humility is like foolishness.</p><p>Thank you very much.</p><p><b>10 classic Steve Jobs quotes</b></p><p><b>1. Even if the launch date is missed, it cannot be shoddy.</b></p><p>—1982 Mac team brainstorming session.</p><p><b>2. We always bet on our own judgment, but we'd rather do that than follow in others' footsteps. We'll leave the matter of following the trend to other companies. For us, creation is the next dream.</b></p><p>—Apple's 1984 Mac launch event.</p><p><b>3. We have attracted some extraordinary people who are unwilling to spend five or even ten years waiting for someone to value them. Instead, they hope to transcend reality and leave a mark on the universe.</b></p><p>—A 1985 interview with Playboy.</p><p><b>4. There is a saying in Buddhism: Having a beginner's mindset is a remarkable thing.</b></p><p>—A 1996 interview with Wired magazine.</p><p><b>5. The entrepreneurial process is often filled with despair, especially when you have to lay off employees, cancel plans, and cope with difficult situations. But this is precisely when you show who you are and your true value.</b></p><p>—A 2000 interview with Fortune magazine.</p><p><b>6. Your time is limited, so don't waste it repeating other people's lives. Don't be bound by dogma, which means you live with the results of other people's thinking. Don't let the noisy opinions of others overshadow your truest inner voice.</b></p><p>—Stanford University commencement speech, 2005.</p><p><b>7. People often think that focus is saying \"Yes\" to something, but real focus is daring to say \"No\" to 100 good ideas.</b></p><p>—A 2008 CNN interview.</p><p><b>8. My job is not about being good to my employees, but about making them better.</b></p><p>—A 2008 CNN interview.</p><p><b>9. We never rely on performance advantages or storage capacity as selling points, but rather appeal to customers' emotions.</b></p><p>—Interview with \"Little Kingdom\" in 2009</p><p><b>10. We can't have customers drive 10 miles to see the product; we want them to be within 10 steps.</b></p><p>—A Biography of Steve Jobs</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Steve Jobs left nine years ago to revisit his most classic commencement speech: three stories worth listening to.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSteve Jobs left nine years ago to revisit his most classic commencement speech: three stories worth listening to.\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1034061404\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/39fa1eaed1f845a885c9e811a7ff05c2);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">创业邦 </p>\n<p class=\"h-time smaller\">2020-10-06 16:23</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Nine years ago, on October 5, 2011,<a href=\"https://laohu8.com/S/AAPL\">Apple</a>Former CEO Steve Jobs is gone forever.</p><p>As a business genius who pioneered the mobile internet era, he led Apple to launch a series of products that profoundly changed modern communication, entertainment, and lifestyles. Many people must have this feeling: if Steve Jobs had remained healthy, what would Apple, smartphones, and us be like today?</p><p>But there are no \"what ifs.\"</p><p>Even today, we haven't forgotten Steve Jobs; his story can still easily touch each of our weakest points.</p><p>Today, we share with you Steve Jobs' commencement speech at Stanford University on June 2, 2005.</p><p>This speech was included in one of the BBC's top 100 English speeches and is one of the most classic commencement addresses in Stanford history and even in the history of universities across the United States. Famous things left behind in the speech<b>\"Saty Hungry, Stay Foolis\"</b>This has become a famous saying that many Steve Jobs followers regard as their guiding principle.</p><p>In his speech, Jobs told three stories: from despair to hope; From birth to death; From success and fame to utter defeat; From a crushing defeat to a dramatic comeback... the humorous yet easy-to-understand language is every word precious.</p><p>Fourteen years later, on June 16, 2019, Cook mentioned the speech from 14 years ago twice in his commencement speech at Stanford University, saying, \"Truth is always truth, and what Steve said 14 years ago still applies today.\"</p><p>The following is the original text of Steve Jobs' speech. Enjoy!</p><p>I am deeply honored to be with you today at the graduation ceremony of one of the best universities in the world. I never graduated from college. To be honest, this is the closest I've come to \"graduating from college\".</p><p>Today I want to tell you three stories from my life. That's it. It's not a big deal. It's just three stories.</p><p><b>The first story is about \"connecting dots into lines\".</b></p><p>I dropped out of Reed College after only six months, but I still frequently attended classes, and it took about eighteen months before I actually left campus. So, why did I drop out of school?</p><p>It started before I was born. When my mother conceived me, she was a young, unmarried graduate student, so she decided to give me up for adoption. She wanted me very strongly to be adopted by someone who had gone to college, so everything was arranged for me to be adopted by a lawyer and his wife as soon as I was born. As soon as I was born, the couple suddenly changed their minds; what they really wanted was a girl.</p><p>Thus, my adoptive parents (who were still on the list of registered applicants at the time) suddenly received a phone call in the middle of the night: \"We have an unexpected baby boy. Do you want him?\" They replied, \"Of course.\" But my biological mother later discovered that my adoptive mother did not have a university degree, and my adoptive father did not even graduate from high school. She refused to sign the final adoption papers. But a few months later, my parents promised to send me to college in the future, and my birth mother relented.</p><p>Seventeen years later, I actually went to university. But I naively chose a school that was almost as expensive as Stanford, and my working-class adoptive parents used all their savings to pay for my college tuition. Six months later, I don't see any value in going to college.</p><p>I didn't know what I wanted to do with my life, and I didn't know how college would help me find the answer. At this moment, I am spending all the money my parents have saved in their lives. So I decided to drop out of school, and I believe it was a good decision. At the time, I was a little unsure about doing this, but looking back, it was one of the best decisions I've ever made.</p><p><b>From the moment I dropped out, I didn't have to take required courses that I wasn't interested in, and I could sit in on courses that looked interesting.</b></p><p>Not everything was going well at that time. I have no dormitory, so I can only sleep on the floor of my friend's room; I returned the Coke bottle for a 5-cent deposit to buy something to eat; Every Sunday night, I would walk seven miles across town to the Hare Krishna shrine for my weekly meal. I like that.</p><p>Most things I did out of curiosity and intuition proved invaluable. Let me give you an example:</p><p>At that time, Reed College offered calligraphy classes that were probably the best in the United States. All the posters on campus, all the drawer labels, were beautifully written. Since I have dropped out of school and no longer need to take regular courses, I decided to take a calligraphy course to learn how to write well. I studied serif and sanserif fonts, learned to adjust the spacing according to different letter combinations, and understood what makes great letterpress so great.</p><p>The calligraphy class was wonderful, with historical significance and artistic exquisiteness that science cannot capture. I found it incredibly interesting.</p><p>These things should have been of no practical use to me throughout my life, but ten years later, when we designed the first Macintosh computer, everything I learned in calligraphy class surfaced in my mind. We incorporated it all into the design of the Mac computer.</p><p>This is the first computer in history with exquisite font layouts. If I had never attended that class in college, Macs wouldn't have had such rich fonts or such proper font spacing. Moreover, if Windows computers hadn't copied Macs, PCs probably wouldn't have such beautiful fonts.</p><p>If I hadn't dropped out of school, I wouldn't have been sitting in on calligraphy classes, and my personal computer probably wouldn't have had such beautiful fonts.</p><p>Of course, it was impossible to see the future from this point when I was still in college. But looking back 10 years later, everything is very clear.</p><p>To reiterate, you cannot see the future from the present; you can only see the whole story clearly when you look back.<b>Therefore, you must believe that these dots will eventually connect in your future. You must believe in something—your courage, your destiny, your life, your karma, and so on.</b>This has never disappointed me, and it has completely changed my life.</p><p><b>My second story is about \"love and gain and loss\".</b></p><p>I am lucky because I discovered what I like to do early on. When I was 20, I started Apple with Steve Wozniak in my parents' garage. We worked incredibly hard, and in ten years, Apple grew from just the two of us in the garage into a company with more than 4,000 employees and a market capitalization of 2 billion. In our ninth year, we had just released our best product—the Macintosh computer—and I had just turned 30. Then I got fired.</p><p>How could you get fired from the company you started?</p><p>Here's the thing: as Apple grew, we hired someone I thought was quite talented to run the company with me, and everything went smoothly for the first year. But then our views on the future began to differ, and eventually we argued, and at that point, our board of directors sided with him. So, I left at the age of 30, and made it known to everyone. It was a devastating blow to me that the focus of my entire adult life was no longer there.</p><p>For a few months, I really didn't know what to do. I feel like I've let my entrepreneurial predecessors down—I've lost the baton that was passed to me. I went to David Packard and Bob Noyce to try to apologize for messing things up.</p><p>This failure became known throughout the city, and I even considered fleeing Silicon Valley.</p><p>But I gradually began to have a clear idea—I still love everything I've done. The changes at Apple haven't changed that in the slightest. I was expelled, but I still love my career. So I decided to start over.</p><p>I didn't realize it at the time, but it turned out later that...<b>Getting fired from Apple was the best thing that ever happened to me.</b>I let go of the burdens of my existing achievements, replaced by the ease of starting a new business and exploring the future. This allowed me to move lightly into one of the most creative periods of my life.</p><p>Over the NeXT five years, I founded NeXT and Pixar, and I fell in love with an amazing woman who later became my wife. Pixar produced the world's first computer-generated animated film, Toy Story, and is now the world's most successful animation studio.</p><p>Then, in a dramatic turn of events, Apple acquired NeXT under a unique opportunity, and I returned to Apple. The technology we developed at NeXT is the core technology that has brought Apple back to life. And Laurence and I have a happy family together.</p><p>I'm pretty sure none of this would have happened if I hadn't been fired by Apple. It's a bitter pill, but I think it's good for the patient.<b>Sometimes, life will hit you hard, but don't lose faith. I believe the only motivation that keeps me going is that I love everything I do. You must find what you love. This is true for lovers, and it is also true for work.</b></p><p>Your work will take up most of your life, and the only way to be truly satisfying is to do what you think is great. And the only way to do great work is to love your work.<b>If you haven't found something you enjoy doing yet, please keep looking. Don't pause. Search with all your body and mind, and when you find it, you will feel something. And, like anything beautiful, it grows new with time.</b>Therefore, we must keep searching and never give up. Don't give up halfway.</p><p><b>My third story is about \"death\".</b></p><p>When I was 17, I read a proverb that went something like this: \"If you live each day as if it were your last, one day you will find that you are right.\" This statement left a deep impression on me, and for 33 years since then, I have looked in the mirror every morning and asked myself: \"If today were my last day, would I still do what I am about to do today?\" When the answer was \"no\" many times in a row, I knew I needed to make some changes.</p><p><b>\"Remember you're about to die\" is the most important proverb I've ever heard; it helped me make a very important decision in my life.</b>。 Because almost everything—including all external expectations, all pride, all fear of embarrassment or failure—vanishes in the face of death, leaving behind what truly matters.<b>Sometimes you think you might be losing something, and \"remembering you're going to die\" is the best way I know to escape this mental trap.</b>Now that you are naked and free from attachments, you have no reason not to follow your heart.</p><p>About a year ago, I was diagnosed with cancer. At 7:30 that morning, I had a scan that clearly showed a tumor growing in my pancreas. I didn't even know what the pancreas was at the time, and the doctors told me it was almost certainly an incurable cancer, and I had an estimated three to six months to live. The doctors advised me to go home and finish everything, which is doctors' jargon and means to prepare for the end.</p><p>This means that in the next few months you will have to finish saying what you will say to your children for the next ten years, it means that you will have to make sure that everything is in order to make life as easy as possible for your family, and it means that you will have to say goodbye to the world.</p><p>This diagnosis haunted me all day, and that evening I had a biopsy: they inserted an endoscope into my throat, through my stomach and into my intestines, and inserted a probe into my pancreas to obtain some tissue cells. I was under anesthesia, and my wife, who was there, told me that the doctors screamed when they looked at the cells under a microscope because they discovered that it was a very rare and surgically curable form of pancreatic cancer. Later I had surgery and am now recovering.</p><p>This is the closest I've ever been to death, and I hope it will be the closest I've ever been to death for decades to come. After this experience, death is no longer just a useful concept for me that is limited to pure imagination, so I can speak to you with greater confidence about my views on death:</p><p><b>No one wants to die, and even if people want to go to heaven, they won't die to get there, but death is our common end, and no one can ever escape it. And this is reasonable, because death is probably the best invention of life; it is the driver of life change, clearing away old age and paving the way for a new generation.</b></p><p>You are the new generation now, but one day soon, you will gradually become old and be eliminated from the stage of life. Sorry to exaggerate, but it's true.</p><p>Your time is limited, don't waste your life living someone else's life. Don't be bound by dogma, because that is the purpose of other people's lives. Don't let other people's dissenting opinions drown out your own inner voice. Most importantly, be brave enough to follow your heart and intuition; they already know what you want to become, and everything else is secondary.</p><p>When I was young, there was a wonderful publication called the Whole Earth Catalog, which was one of the books our generation considered biblical.</p><p>It was founded not far from here in Menlo Park by Stewart Brand, who brought poetry to the magazine and gave it a vibrant life. That was in the late 1960s, and the publication was produced entirely with a typewriter, scissors, and a Polaroid camera.</p><p>It's a bit like a paperback version.<a href=\"https://laohu8.com/S/GOOG\">Google</a>But it was 35 years earlier than Google. This is idealism, full of neat tools and great imagination.</p><p>After several issues of Global Overview, Stewart and his team naturally published the final issue. It was the mid-1970s, and I was about your age.</p><p><b>On the back cover of the last issue is a photograph of a country road in the early morning. If you are adventurous, it may be the kind of road you want to hitch a ride on.</b></p><p>Below the photo is a line of text:<b>\"Thirst for knowledge is like hunger, humility is like foolishness.\"</b>。 That was their parting message when they stopped publishing.</p><p>The pursuit of knowledge is like hunger, and humility is like foolishness. I always had such expectations of myself.</p><p>And now, as you graduate and embark on a new life, I wish you the same. The pursuit of knowledge is like hunger, and humility is like foolishness.</p><p>Thank you very much.</p><p><b>10 classic Steve Jobs quotes</b></p><p><b>1. Even if the launch date is missed, it cannot be shoddy.</b></p><p>—1982 Mac team brainstorming session.</p><p><b>2. We always bet on our own judgment, but we'd rather do that than follow in others' footsteps. We'll leave the matter of following the trend to other companies. For us, creation is the next dream.</b></p><p>—Apple's 1984 Mac launch event.</p><p><b>3. We have attracted some extraordinary people who are unwilling to spend five or even ten years waiting for someone to value them. Instead, they hope to transcend reality and leave a mark on the universe.</b></p><p>—A 1985 interview with Playboy.</p><p><b>4. There is a saying in Buddhism: Having a beginner's mindset is a remarkable thing.</b></p><p>—A 1996 interview with Wired magazine.</p><p><b>5. The entrepreneurial process is often filled with despair, especially when you have to lay off employees, cancel plans, and cope with difficult situations. But this is precisely when you show who you are and your true value.</b></p><p>—A 2000 interview with Fortune magazine.</p><p><b>6. Your time is limited, so don't waste it repeating other people's lives. Don't be bound by dogma, which means you live with the results of other people's thinking. Don't let the noisy opinions of others overshadow your truest inner voice.</b></p><p>—Stanford University commencement speech, 2005.</p><p><b>7. People often think that focus is saying \"Yes\" to something, but real focus is daring to say \"No\" to 100 good ideas.</b></p><p>—A 2008 CNN interview.</p><p><b>8. My job is not about being good to my employees, but about making them better.</b></p><p>—A 2008 CNN interview.</p><p><b>9. We never rely on performance advantages or storage capacity as selling points, but rather appeal to customers' emotions.</b></p><p>—Interview with \"Little Kingdom\" in 2009</p><p><b>10. We can't have customers drive 10 miles to see the product; we want them to be within 10 steps.</b></p><p>—A Biography of Steve Jobs</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/85e9808b6b6bd025f0a70a1d4a92f077","relate_stocks":{"AAPL":"苹果"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1124347441","content_text":"在9年前的2011年10月5日，苹果前CEO乔布斯永远地离开了我们。\n作为开创移动互联网时代的商业奇才，他曾带领苹果公司推出了一系列深刻改变现代通讯、娱乐、生活方式的产品。相信很多人一定有这样的感慨，假如乔布斯能一直保持健康，那今天的苹果、今天的智能手机、今天的我们会是什么样?\n但，凡事没有如果。\n时至今日，我们没有忘记乔布斯，他的故事依然可以轻易戳中我们每个人最薄弱的软肋。\n今天，我们把乔布斯于 2005 年 6 月 2 日在美国斯坦福大学毕业典礼上的演讲分享给大家。\n这篇演讲被收录在BBC英文百大演讲之一，是斯坦福史上乃至全美大学历史上最经典的毕业致辞之一。演讲中留下的著名“Saty Hungry，Stay Foolis”，成为了众多乔布斯追逐者们奉为圭臬的名言。\n演讲中乔布斯讲了三个故事：从绝望到希望；从出生到死亡；从功成名就，到一败涂地；又从一败涂地，到绝地逆袭……幽默而深入浅出的语言字字珠玑。\n14年后，2019年6月16日，库克在斯坦福大学的毕业典礼上发表演讲时两次提及14年前的这篇演讲，并称“真理永远是真理，14年前史蒂夫所说的，在今天依然适用。”\n以下为乔布斯演讲原文，Enjoy！\n今天与你们一起参加世界上最好的大学之一的毕业典礼，我深感很荣幸。我从来没有从大学毕业。说实话，这是我离「大学毕业」最近的一次。\n今天我想向你们讲述我生活中的三个故事。就是这样。不是什么大不了的事情。只是三个故事而已。\n第一个故事是关于「把点串连成线」的故事。\n我在里德学院（Reed College）只读了 6 个月就退学了，但是我还经常去学校旁听，又过了大约 18 个月，我才真正离开校园。那么，我为什么要退学呢?\n这要从我出生前讲起。母亲怀上我时，她还是一名年轻的未婚在校研究生，于是她决定把我送给别人来收养。她非常强烈地希望我被上过大学的人收养，所以，我的一切都被安排好，等我一出生就由一名律师和他的妻子收养。哪知我刚一出世，这对夫妇突然改变了主意，他们真正想要的是一个女孩。\n这样，我的养父母（当时还列在登记的申请人名单中）突然在半夜接到了一个电话：「我们有一个不期而至的男婴，你们想要他吗？」他们回答道：「当然要。」但是我生母后来发现，我的养母并没有大学学历，而我的养父甚至没从中学毕业。她拒绝在最终的收养文件上签字。但几个月之后，我的父母承诺将来一定送我上大学，我的生母就松口了。\n17 年后，我真的上了大学。但是我很天真地选择了一所几乎和斯坦福大学一样贵的学校，我那工薪阶层的养父母把全部积蓄都用来支付我的大学学费。6 个月后，我看不到上大学有什么价值。\n我不知道自己一生中想做什么，我也不知道大学怎样帮我找到答案。而此时，我正在花光父母一辈子攒下的钱。所以我决定退学，并且相信这是个不错的决定。在那时候，这样做多少有些心里没底，但是回过头来看，那是我至今做出的最正确的决定之一。\n从我退学的那一刻起，我可以不用选学那些我不感兴趣的必修课，可以去旁听那些看上去有趣的课程。\n那个时候并非事事如意。我没有了宿舍，因此只能睡在朋友房间的地板上；我退还可乐瓶，换回 5 美分押金买东西吃；每个星期天的晚上，我总是走上 7 英里，穿城到哈瑞·奎师那（Hare Krishna）礼拜堂去，吃上一顿每周一次的大餐。我喜欢这样。\n我凭着好奇心和直觉所做的大多数事情，结果被证明是无价之宝。让我给你们举一个例子：\n那时候，里德学院开设的书法课可能是全美国最好的。校园里的所有海报、所有抽屉标签上的字都写得漂漂亮亮。由于我已经退学，不用上常规课程，我决定选一门书法课，学学怎样写好字。我学习了 serif（衬线字）和 sanserif（非衬线字）字体，学会了根据不同的字母组合调整间距，懂得了了不起的活版印刷之所以了不起的原因。\n书法课真是太美妙了，具有历史性和科学无法捕捉的艺术上的精妙，我觉得趣味无穷。\n这些对我的一生本应该是毫无实际用处的，可是 10 年后，在我们设计第一台麦金塔（Macintosh）电脑的时候，书法课上的所学全都浮现在我的脑海里。我们把它全部融入 Mac 电脑的设计之中。\n这是史上第一台拥有精美字体版式的电脑。如果我在大学时期从未旁听过那一课，Mac 电脑就不会有如此丰富的字体，或是如此适当的字体间距。而且，要不是 Windows 电脑抄袭了 Mac，那么 PC 机很可能就不会有这么美妙的字体。\n如果我没有退学，我就不会旁听书法课，而个人电脑也可能就不会拥有如此美妙的字体了。\n当然，当时还在大学的时候不可能从这一点看到未来。但 10 年后回首往事，一切都非常清晰。\n再次说明，你们不可能从现在的点看到未来，只有回首看时才能看清来龙去脉。因此，你要相信，这些点在你的未来终将连接起来。你们必须相信某种东西——你的胆识、命运、生命、业力，等等。这样做从来没有让我失望，而且还彻底改变了我的生活。\n我的第二个故事是关于「热爱和得失」。\n我很幸运，因为我早早便发现了自己喜欢做什么。我在 20 岁的时候和沃兹（Steve Wozniak）一起在我父母的车库里开创了苹果公司。我们工作十分努力，十年里，苹果从车库里只有我们两人发展成为一家拥有 4000 多名员工、市值 20 亿的公司。在第 9 年的时候，我们刚刚发布了我们最棒的产品——麦金托什电脑，而我刚到 30 岁。然后我被炒了鱿鱼。\n你怎么能被自己创办的公司炒鱿鱼呢？\n是这样的，随着苹果的发展，我们聘用了一个我认为颇有才能的人来和我一起运营公司，最初的一年里，一切进展顺利。但之后我们对未来的看法开始出现了分歧，最终我们吵翻了，这时，我们的董事会站在了他那边。于是，我在 30 岁的时候离开了，而且弄得人人皆知。我成年后全部生活的重心不复存在，这对我是一个毁灭性的打击。\n有几个月，我真的不知道该做些什么。我觉得，我让创业先辈们失望了——我丢掉了传到我手上的接力棒。我去见了戴维·帕卡德（David Packard）和鲍勃·诺伊斯（Bob Noyce），试图为我把事情搞砸而道个歉。\n这个失败弄得满城皆知，我甚至想过逃离硅谷。\n但我渐渐地开始有了明确的想法——我仍然热爱我做过的一切。苹果公司发生的变故并没有丝毫改变这一点。我被驱逐了，但我仍然热爱我的事业。所以我决定重新开始。\n那时候我还没有意识到，但后来事实却证明，被苹果炒鱿鱼是发生在我身上的最好的事情。我放下了已有成就的重担，取而代之的是重新创业、探索未来的轻松。这使我轻装上阵，进入了我一生中最富创造力的时期之一。\n在接下来的五年之中，我创办了 NeXT 公司，还有皮克斯（Pixar）公司，我爱上了一位了不起的女人，她后来成为我的妻子。皮克斯公司制作了世界第一部用电脑制作的动画片《玩具总动员》，它现在是世界上最成功的动画工作室。\n接下来峰回路转，苹果在一个特殊的机遇下收购了 NeXT，我又回到了苹果公司，我们在 NeXT 开发的技术是让苹果现在起死回生的核心技术。并且，劳伦（Laurence）和我共同拥有一个幸福的家庭。\n我十分确定，如果我没有被苹果解雇，这一切都不会发生。这是一剂苦药，但是我认为对病人有好处。有时候，生活会给你当头一棒，但是不要失去信心。我相信促使我一往无前的唯一动力就是，我热爱我所做的一切。你们一定要找到你们的所爱。对爱人是如此，对工作亦如此。\n你的工作将占据你的大部分生活，真正令人满意的唯一办法就是做你认为伟大的工作。而做伟大的工作的唯一途径就是热爱你的工作。如果你还没有找到你喜欢做的事情，请继续寻找。不要停顿。用你全部身心去寻找，当你找到的时候你会有所感知。而且，正如任何美好的事物一样，日久弥新。因此要不断地寻找，不要放弃。不要半途而废。\n我的第三个故事是关于「死亡」。\n在我 17 岁的时候，我读到了一句箴言，差不多是这样的：「如果你把每一天都当作生命中的最后一天去生活的话，那么终有一天你会发现自己是正确的。」这句话给我留下了深刻的印象，从那时算起的 33 年以来，我每天早晨都会对着镜子问自己：「如果今天是我生命中的最后一天，我还会做自己今天即将要做的事吗？」当答案连续多次都是「不」时，我就知道自己需要做些改变了。\n「记住你就快要死了」是我听过的最重要的箴言，它帮我做出了生命中非常重大的决策。因为，几乎所有的一切——包括所有的外界期望、所有的骄傲、所有对于难堪或失败的恐惧——都会在面对死亡时化为虚无，留下真正重要的东西。你有时会想自己可能失去一些东西，「记住你就快要死了」是我知道的逃脱这种思维陷阱的最好办法。既然你已经赤身裸体了无牵挂了，你就没有理由不去遵从自己的内心。\n大概在一年前，我被诊断出患有癌症。那天早晨七点半，我接受了一次扫描，结果清楚地显示我的胰腺里长了一个肿瘤。我当时都不知道胰腺是什么东西，医生们告诉我，这几乎可以确定是一种无法治愈的癌症，我的寿命估计还有三到六个月的时间。医生们建议我回家把事情都做个了结，这是医生们的行话，意思是准备后事。\n这意味着在接下去的几个月里你要把未来十年要对孩子们说的话提前说完，意味着你要确保把每件事都安排妥当好让家人以后的日子尽量好过，也意味着你要对这个世界说再见了。\n这个诊断一整天都萦绕在我心头，当天晚上，我做了一次活体组织切片检查：他们把一个内窥镜伸进我的喉咙，穿过我的胃一直进到肠子里，用一枚探针伸进胰脏取得了一些组织细胞。我当时被麻醉了，在场的妻子告诉我，医生们把这些细胞放到显微镜下观察之后都惊叫起来，因为他们发现这是一种非常罕见的、通过手术可以治愈的胰腺癌。后来我做了手术，现在已经康复。\n这是我距离死亡最近的一次，我希望它也是未来几十年里我离死亡最近的一次。经历了这件事，死亡对我而言已经不再只是一种有益却仅限于纯粹想象的概念，因此我可以更加确信地跟你们谈起我对死亡的看法：\n没有人想要死，即使人们想上天堂，他们也不会为了去那里而死，但是死亡是我们共同的终点，从来没有人能够逃脱它。而这也是合理的，因为，死亡很可能是生命最好的一项发明，它是生命变化的推动者，它清除老朽而为新生代开路。\n现在的你们就是新生代，但是在不久之后的某天，你们就会渐渐变成老朽而被清除出人生的舞台。抱歉说得这么夸张，但是这是事实。\n你的时间有限，别浪费生命过别人的生活。不要被教条所束缚，因为那是别人生活的目的。别让其他人的不同意见压过你自己内心的声音。最重要的是，要勇于追随自己的内心和直觉，它们其实早已知道你想要成为什么，除此以外都是次要的。\n当我年轻的时候，有一份非常精彩的刊物，叫做《全球概览》（Whole Earth Catalog），那是我们那一代人视为圣经的读物之一。\n它由斯图尔特·布兰德（Stewart Brand）在离这里不远的门洛帕克创办，他把诗意带进杂志，赋予它鲜活的生命力。那是在 1960 年代末，这本刊物全部由打字机、剪刀和宝丽来相机制作出来。\n有点像平装版的谷歌，但早于谷歌问世 35 年。这就是理想主义，充满着整洁的工具和伟大的奇想。\n斯图尔特和他的团队出版了几期《全球概览》之后，顺其自然地出版了最后一期。那是 1970 年代中期，而我正如你们这般年纪。\n在最后一期的封底上，是一条清晨乡间小路的照片，如果你富有冒险精神，它可能就是你要搭车的那种小路。\n照片下面是一行字：「求知若饥，虚心若愚」。那就是他们停刊的临别赠言。\n求知若饥，虚心若愚。我总是对自己抱着这样的期望。\n而现在，在你们毕业即将踏上新生活的一刻，我也这样祝愿你们。求知若饥，虚心若愚。\n非常感谢你们。\n10句乔布斯经典语录\n1、即便错过上市日期，也不能粗制滥造。\n——1982年Mac团队集思会。\n2、我们总是拿自己的眼光打赌，但宁愿这样，我们也不愿意追随别人的脚步，跟风的事情就留给其他公司吧，对于我们来说，创造才是下一个梦想。\n——1984年苹果Mac电脑发布会。\n3、我们吸引了一些与众不同的人，他们不愿花五年甚至十年的时间等待有人会重用他们，而是希望自己能超越现实，在宇宙中留下一点印记。\n——1985年《花花公子》采访。\n4、佛教中有一句话：拥有初学者的心态是一件了不起的事情。\n——1996年《连线》杂志采访。\n5、在创业过程中很多时候都充满了绝望，尤其是你不得不解雇员工，取消计划和应对艰难局面的时候，但这正是你展现自己是谁，展现自己真正价值的时候。\n——2000年《财富》杂志采访。\n6、你们的时间很有限，所以不要浪费在重复其他人的生活上。不要被教条束缚，那意味着你和其他人的思考结果一起生活。不要被其他人喧嚣的观点掩盖你内心最真实的声音。\n——2005年斯坦福大学毕业典礼演讲。\n7、人们通常认为专注就是对事情说“Yes”，但真实的专注却是敢于对100个好点子说“No”。\n——2008年CNN采访。\n8、我的工作并不是对员工好，而是让他们变得更优秀。\n——2008年CNN采访。\n9、我们从不寄希望于性能优势、存储容量为卖点，而是对于顾客动之以情。\n——2009年《小王国》采访\n10、我们不能让顾客开车到10英里的地方去看产品，而是要让他们在10步之内。\n——《史蒂夫·乔布斯传》","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":3610,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"followers","isTTM":true}