Temu Takes Shein To Court: What Does This Mean for US Fashion Retail?
PDD Holdings Inc-owned Temu has filed a lawsuit against Shein, afast-fashion rival, in the U.S. District Court for the District of Columbia, alleging intensified anti-competitive practices.This legal action reignites a previous conflict between the two companies, each having withdrawn earlier lawsuits against the other.Temu, operated byWhaleco Inc, accuses Shein of implementing a "desperate plan" to undercut its business.This includes issuing copyright takedown notices, enforcing exclusive agreements with fashion suppliers, and exerting pressure on Temu merchants, Bloombergreports.Also Read:Temu vs. Dollar Stores: Is Alibaba's Competitor Rewriting the Rules of American Retail?The lawsuit details how Shein allegedly coerced Chinese suppliers who listed their products on both platforms, forcing them to surrender phone passwords and transaction records related to Temu.Temu contends that Shein's anti-competitive behavior has become increasingly aggressive, necessitating this lawsuit.Shein,