A phenomenal market of over 1.4 billion, of which active condumer exceeds 900 million, is an engine to be reckon with. Markets in western world collectively has to buck up to balance the consumer's intensity of China within the next 20 years.....which by 2040 might have a population of close to 1.6 billion. Their(China) new "more than 2 kids per family" policy will especially cause a mini baby boom in their rural areas, as well as 4th - 5th tier cities, if their government were to provide certain level of financial or material support to encourage birthWatch out